Category: Industry Insights

EA Launches EA Advertising, Innovating Gaming Ad Ecosystem and Expanding Comprehensive Business Layout

Posted on by Awn China

On June 15, 2026, Electronic Arts (EA), a global leader in interactive entertainment, officially unveiled its brand-new advertising platform EA Advertising. Leveraging its extensive game portfolio and massive active user base, EA has built an immersive, non-intrusive system for in-game advertisements and brand collaborations, alongside the exclusive EA SPORTS Partner Program. This move marks EA’s[…..] […]

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Latvian Animation Returns to Annecy for 11th Consecutive Year; World Premiere of Born in the Jungle Held at MIFA Market

Posted on by Awn China

  The 2026 Annecy International Animation Film Festival and MIFA Animation Market has kicked off, marking the 11th straight year that Latvian animators and industry institutions attend the world’s top animation event. Led by the Latvian Animation Association with support from the National Film Centre of Latvia and State Culture Capital Foundation, the national delegation[…..] […]

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Industry Turmoil: Global Game Industry Hit by Mass Layoffs and Studio Closures; Restructuring Reshapes Its Future Landscape

Posted on by Awn China

In the post-pandemic era, the global video game industry has bid farewell to the robust growth driven by pandemic-era tailwinds and entered a profound adjustment phase marked by widespread layoffs, studio shutdowns and business contraction. This sweeping market reshuffle stems from a combination of overexpansion during the pandemic, skyrocketing development costs, shifting player consumption habits,[…..] […]

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European Gaming Industry Roundup 2026: Revamped Exhibition Layout & Booming Market Heat Usher in a Diversified New Landscape

Posted on by Awn China

A string of major developments has recently unfolded across Europe’s gaming sector, covering the restructuring of large-scale comprehensive gaming expos, preparations for regional gaming events, reshuffles of regional market sales charts, and strategic roadmaps shared by leading publishers. From the suspension of Vienna’s long-running flagship gaming show and its blueprint for a revamped format, to[…..] […]

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Japanese Entertainment Giant FuRyu Establishes Wholly-Owned Subsidiary in Guangzhou to Deepen China ACG Market Layout

Posted on by Awn China

On June 18, 2026, Japanese comprehensive entertainment firm FuRyu officially announced the completion of all registration procedures for its fully-owned Chinese subsidiary, FuRyu of China, Inc. (Guangzhou Fuyou Entertainment Co., Ltd.). With registered capital of 22 million RMB and 100% equity held by FuRyu, the Guangzhou-based entity will serve as the brand’s regional headquarters for[…..] […]

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Where West Lake Inspires New Visions: Integration of Technology and Arts Forges a New Industrial Ecosystem

Posted on by Awn China

The 2026 West Lake Fresh Wind AI Comic Drama Creation Contest Concludes Successfully, Delivering a West Lake Model for a Full-Chain AI Cultural Industry China National Radio, Hangzhou, June 19 (Reporter Xiang Nan) – On June 17, the award ceremony and excellent works exhibition of the 2026 West Lake Fresh Wind AI Comic Drama Creation[…..] […]

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Dragon Boat Festival 2026 Box Office Tops 300 Million Yuan; Record Number of New Releases, Toy Story 5 Claims Championship

Posted on by Awn China

According to the latest data from Lighthouse Professional Box Office as of 19:14 on June 20, the total box office (including presales) of the 2026 Dragon Boat Festival holiday (June 19–21) hit 300.1193 million RMB. Over 8.101 million tickets were sold across 1.4136 million screenings, with an average ticket price of 37 RMB nationwide. Nearly[…..] […]

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33rd Stuttgart International Festival of Animated Film Concludes Successfully: Forging Long-Term Global Industry Links and Setting a New Benchmark for Animation Exchange

Posted on by Awn China

The 33rd Stuttgart International Festival of Animated Film (ITFS) wrapped up four weeks ago. This six-day grand event still enjoys enduring popularity. As one of the world’s preeminent Oscar-qualified animation festivals, it presented a rich lineup of screenings, diverse interactive activities and entries from across the globe. With a long-term communication strategy in place, the[…..] […]

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Chinese Paladin 3 Animation Concludes with Heartwarming Ending, Fulfilling Fans’ Wishes and Setting a New Benchmark for Classic Chinese IP Adaptation

Posted on by Awn China

In June 2026, the 26-episode animation Chinese Paladin 3, adapted from the iconic classic single-player game and produced by Tencent Penguin Pictures and Yanyang Culture, officially aired its finale. Premiered exclusively on Tencent Video and Aurora TV on December 30, 2025, the production has garnered widespread attention from long-time Chinese Paladin fans and domestic animation enthusiasts.[…..] […]

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Diverse Animations Present a Visual Feast! Animation Sections of the 28th Shanghai International Film Festival Build a Bridge for Global Cultural Exchange

Posted on by Awn China

International Film Festival, Xinhua News Agency, Kanshi Times and other authoritative media The 28th Shanghai International Film Festival kicked off from June 12 to 21, 2026. As China’s sole A-class international film festival, this grand event boasts spectacular highlights in its animation segments. The Golden Goblet Award Animation Competition, Animation Short Film Section and the “SIFF[…..] […]

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