Category: Industry Insights

Remarkable Achievements Made at 2026 Chongqing International Animation Film Week as Event Draws to a Close, Paving New Way for Global Animation Industry

Posted on by Awn China

The 2026 Chongqing International Animation Film Week concluded successfully on June 12. During the five-day event, leading figures, creative professionals and technical pioneers from the animation sector across China, the United States, Russia, Brazil and other countries and regions gathered in Yongchuan District, Chongqing. The event launched a global call for entries for the Golden[…..] […]

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Microsoft Officially Reinstates Xbox Console Exclusive Strategy, Ushering in a New Landscape for the Gaming Industry

Posted on by Awn China

In June 2026, Microsoft made a major announcement at the Xbox Games Showcase 2026, officially returning to a console-exclusive game strategy. Prioritizing exclusive titles has become a core direction for the development of the Xbox brand. This strategic shift puts an end to the controversies surrounding its cross-platform policies over the past two years, reshaping[…..] […]

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A Decade-Long Reunion: Classic Chinese Animation Big Fish & Begonia Returns to Theaters on June 19 for 10th Anniversary Re-release, Carrying Forward the Legacy of Domestic Animation

Posted on by Awn China

After a decade, the beloved classic is back. The iconic domestic animated film Big Fish & Begonia has officially announced its 10th anniversary theatrical re-release, scheduled to hit cinemas nationwide on June 19, 2026. To mark the occasion, the film will be presented in two brand-new premium formats: IMAX 2D and CINITY. It will also have an[…..] […]

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Insights into Industry Trends: Marketing Strategies for Overseas Games Entering China Released, May 2026 SLG Revenue Rankings Analyzed

Posted on by Awn China

In June 2026, two major updates emerged from the gaming industry. Asia Game Buzz, a professional agency focusing on gaming marketing in China, shared practical experience for overseas game developers looking to break into the Chinese market, pointing out that simply copying global marketing strategies will not work here, while in-depth localization and refined multi-platform[…..] […]

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Paint with Wisdom & Light to Build a Western Industry Hub! 2026 Chongqing International Animation Film Week to Kick Off, Driving Leapfrog Development of Western Animation Industry

Posted on by Awn China

Under the theme “Boundless Wisdom, Splendid Visions”, the 2026 Chongqing International Animation Film Week will be held in Yongchuan District, Chongqing from June 9 to 13. Guided by China Media Group and the People’s Government of Chongqing Municipality, and co-hosted by the Publicity Department of CPC Chongqing Municipal Committee (Chongqing Film Bureau) and the People’s[…..] […]

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AWS Marketplace Partners with Forrester to Publish Industry Research; Governed Agentic AI Addresses Core Pain Points in the Gaming Sector

Posted on by Awn China

Global game developers and publishers are currently confronted with widespread industry challenges: while racing to launch high-quality, diversified player experiences at speed, studios are constrained by spiralling development costs, mounting operational risks and rising organisational complexity across teams. Commissioned by AWS Marketplace and conducted by Forrester Consulting, a new targeted research report on agentic AI[…..] […]

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XSOLLA EXPANDS ITS COMMUNITY MANAGEMENT TOOLS FOR CREATORS, COMMUNITY LEADERS, AND RESELLERS

Posted on by Awn China

Xsolla Adds New Features For Creators, Community Leader Experience, And Distinct Channels For Emerging Markets Xsolla, a leading global video game commerce company, today announced three simultaneous expansions of its community management tools and products. As the creator economy continues to reshape how games are discovered and the industry accelerates its shift toward direct-to-consumer commerce,[…..] […]

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China Literature Launches Global Premium Toon Drama Platform ToonScroll, Leading a New Era of Global Content Going Global with “IP + AI”

Posted on by Awn China

On May 26, 2026, China Literature officially announced the launch of ToonScroll, a premium global toon drama platform designed for worldwide users. Marking a major push into the overseas toon drama market, the platform plans to release more than 1,000 toon drama titles within 2026. Driven by the dual engines of “Premium Content Export + Global[…..] […]

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Dual IP Empowerment & Breakthrough Influence: Crystal of Atlan x NieR: Automata Collaboration Drives Sustained Global Brand Momentum

Posted on by Awn China

Visitors from YoRHa, the highly anticipated crossover event uniting Nuverse’s cross-platform action RPG Crystal of Atlan and Square Enix’s landmark title NieR: Automata, is officially live worldwide, coinciding with the launch of Crystal of Atlan’s first-anniversary celebration. Running through June 18, 2026, the premium crossover delivers faithfully restored IP content and polished integrated gameplay. It achieves[…..] […]

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Q1 2026 Global Casual & Mid-core Mobile Game Marketing Report: Incentive-Driven UA Breaks High CPI Bottleneck and Reshapes Industrial Growth Paradigm

Posted on by Awn China

Released on May 27, 2026 by Guangda Big Data Research Institute and MAF, the Q1 2026 Global Casual & Mid-core Mobile Game Marketing Report reviews the Q1 global advertising landscape, category competition and creative iteration trends for casual and mid-core mobile games. Targeting three major industry pain points — surging cost per install (CPI), poor user[…..] […]

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