Category: Industry Insights

 More Than Technical Execution – Mikros Animation Establishes New Standard for Modern Animation Studios with Expert 3D & Animation Creative Leadership

Posted on by Awn China

France’s National Centre for Cinema and Moving Image (CNC) has published an exclusive in-depth interview with globally renowned animation studio Mikros Animation, unpacking its differentiated industry positioning. Unlike technical subcontractors that merely replicate client-provided visual briefs, Mikros Animation positions itself as a core creative partner armed with elite animation and 3D expertise, embedding its creative[…..] […]

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gamescom dev speaker survey puts AI, smaller teams and leadership at the centre of industry change

Posted on by Awn China

– 100 speakers share their outlook on the industry’s biggest challenges, opportunities and future – – Economic uncertainty remains the leading concern, while discoverability continues to challenge the industry – AI-assisted development may have the greatest impact on the games industry over the next three years, according to the 2026 gamescom dev Speaker Survey. But technology is only one part of the picture. Respondents also identified smaller teams as[…..] […]

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game – The German Games Industry Association publishes statement with political demands ahead of gamescom 2026

Posted on by Awn China

Ahead of gamescom 2026, which opens on 24 August, game – The German Games Industry Association has published its statement ‘Inspiring a Positive Vision of the Future: Unlocking the Potential of Games‘. In it, the association calls on policymakers, businesses and society to make greater use of the cultural, technological and economic power of video[…..] […]

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Full Industrial Chain Globalization Reshapes the Development Landscape of Chinese Animation

Posted on by Awn China

2026 marks a critical watershed for the global expansion of China’s animation industry. Chinese animation has completely abandoned the early model of single-title copyright licensing, and evolved into systematic global export integrating animated films, series, vertical comics, AI comic dramas, trendy toys and cultural tourism. Blockbuster IPs including All Wishes Come True (Ba Xian!), Ne[…..] […]

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Apple Pushes Back Heavily Against UK CMA’s Proposed App Store External Payment Steering Rules

Posted on by Awn China

Apple has filed a formal written objection to the new regulatory proposals released by the UK Competition and Markets Authority (CMA), sparking a direct dispute over the scope of digital platform supervision, payment commission rules and market competition mechanisms. The consultation window for the new policy closed on July 27, 2026, and Apple’s submission lays[…..] […]

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 Russian Mobile Market Enters High-value Growth Phase; Chinese Developers Lead Foreign Advertisers with Unmatched Long-term Advantages

Posted on by Awn China

Fresh data unveiled at ChinaJoy 2026 by RuStore and Yandex Ads confirms Chinese mobile developers have secured the position of the largest foreign advertiser cohort across Russia’s mainstream application ecosystems, represented by RuStore and Yandex Ads. Surging ad budgets, skyrocketing revenue and fast-expanding developer teams highlight that Russia has evolved into a priority strategic overseas[…..] […]

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AI Restructures Global Game Operation Paradigm in 2026: The Industry Shifts from Blind User Acquisition to Full-Link Long-Term Revenue Monetization

Posted on by Awn China

Fierce stock competition reshapes the core business logic of the global gaming industry in 2026. The extensive growth model relying on “skin-changing games plus massive ad buying” has become obsolete. Artificial Intelligence penetrates the whole chain of R&D, ad delivery, global monetization and risk control, enabling game developers to build a brand-new operation system featuring[…..] […]

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 EU AI Act Transparency Rules Take Effect August 2, Reshaping Copyright Protection & AI Labelling Standards for Global Game Studios

Posted on by Awn China

Enforced across all EU territories starting August 2, 2026, the transparency provisions of the EU AI Act establish mandatory labelling rules for AI-generated game content, striking a new balance between copyright protection, creator rights, player transparency and creative freedom for the global gaming industry. The regulation applies extraterritorially: any studio worldwide distributing games to EU[…..] […]

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Industry Milestone: China’s First Comprehensive Board Game Industry Report

Posted on by Awn China

Unveiled in Shanghai, Resetting Market Insights & Charting AI + IP Dual Growth Roadmap 1. Report Launch: Filling Industry Gaps & Establishing Standardized Market Evaluation System On July 28, the 2026 Global Game Business Summit kicked off in Hongqiao, Shanghai, where China Board Game Industry Development Research Report — the nation’s first systematic, full-spectrum dedicated board[…..] […]

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Tripledot Studios Completes $40M Acquisition of Mobile Publisher Supersonic from Unity Technologies

Posted on by Awn China

Global casual mobile game leader Tripledot Studios today announced the completed acquisition of hybrid-casual publishing arm Supersonic from Unity Technologies for approximately $40 million in cash, subject to standard post-closing financial adjustments. The transaction marks a landmark strategic reshuffle across the mobile gaming ecosystem, as Unity streamlines business lines while Tripledot expands its full-stack publishing[…..] […]

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