Aiming To Rival Hello Kitty: Sony Invests Heavily In Original MascotIP Project, StressedOut Bear “Nemu” Emerges As Leading Candidate, Targeting ¥10 Billion Annual Revenue by 2030 Sony Creative Products (SCP), the characterIP management division within Sony Group, has kicked off a largescale originalcharacter incubation initiative. The company intends to build a globallyappealing allage mascot comparable[…..] […]
Aiming To Rival Hello Kitty: Sony Invests Heavily In Original MascotIP Project