Zoland Animation Sets Benchmark with “IP+Tech+Cultural Tourism” Integrated Model;

Tianyan Future Planet Opens in Hangzhou, Pioneering Sustainable Offline Development for Domestic Animation IPs

On July 24, 2026, Tianyan Future Planet, a large-scale digital cultural tourism complex developed by Zoland Animation, officially opened in the core commercial district of Binjiang, Hangzhou. Covering a total construction area of 15,000 square meters, the project pioneers an integrated industrial model of self-owned animation IP + AI digital technology + research & cultural tourism. Centered on five exclusive original domestic animation IPs — Magic Eye, Magic Wonderland, Ruby, Galaxy Racers and Su Dongpo in Hangzhou — the venue adopts cutting-edge digital tools including VR, holography and 8K circular projection to build five immersive themed zones and three parent-child interactive programs. Its Phase II rooftop outdoor leisure space is scheduled to open at the end of July.

Filling the gap of large-scale indoor digital cultural tourism complexes in Binjiang District, the project stands as a landmark domestic animation enterprise case that independently explores the integration of cultural content, digital technology and offline cultural tourism. It establishes a replicable standardized development roadmap for long-term monetization and physical industrialization of Chinese animation IPs.

1. Core Project Architecture: Self-Owned IP as Foundation, Digital Tech as Carrier, Full-Scenario Tourism Closed Loop

With over 20 years of experience in original domestic animation production, Zoland Animation’s full proprietary IP portfolio forms the core competitive advantage of the project, distinguishing it from most short-term pop-up exhibitions relying on licensed third-party IPs. The self-owned content enables permanent independent iteration and long-term operation:

1. Multi-layer Indoor & Outdoor Layout Covering All Age Groups The complex consists of three core indoor floors plus a rooftop outdoor Phase II zone:

• 3F Immersive Light & Shadow Zone: 13 cinematic themed areas reconstruct the original worlds of five IPs, delivering seamless cross-reality experience via holographic portals.
• 4F High-Tech Interactive Zone: Equipped with large-space VR, 6-DOF dynamic simulators and multi-player XR racing tracks for trendy tech entertainment.
• 5F Rooftop Garden (Phase II): An urban open-air leisure space with daytime family outdoor activities and exclusive IP light shows after dark, covering day-and-night cultural tourism consumption.

The whole venue integrates themed catering, cultural merchandise stores and party venues, forming a complete commercial loop of “entertainment – research – socializing – consumption”, catering to family trips, youth study tours, corporate team building and youth check-in demands all at once.

8K Space Flight Experience

Integrated Cutting-Edge Digital Technology for Authentic IP Narrative The facility integrates dozens of advanced technologies including AI visual recognition, holographic fog screens, irregular curved projection, 7.1 surround sound and real-time motion capture. All digital hardware serves storytelling rather than superficial display: a 300㎡ full-AI immersive theater showcases the national classic IP Magic Eye; 8D multi-dimensional light and shadow recreates Song-style humanities in Su Dongpo in Hangzhou; AI hand-drawing interaction and intelligent sensing science zones tailor educational experience for kids in Ruby; the country’s first XR light racing game brings the competitive spirit of Galaxy Racers to life. The project adheres to the core principle: technology as the shell, culture as the soul.

Phased Iteration Operation Ensuring Long-Term Market Vitality Adopting a two-phase rollout strategy (indoor main venue first, rooftop leisure space second), the underlying intelligent interactive framework supports year-round updates of themed scenes, AI interaction logic and live performances without large-scale hardware renovation. This resolves the long-standing industry pain point of stagnant content and high renewal costs for traditional theme parks, creating a sustainable long-term cultural tourism asset.

2. Core Industrial Model: Three-Dimensional Integration of “IP + Technology + Tourism” — A Transformative Benchmark for Domestic Animation

The launch of Tianyan Future Planet delivers three definitive industry trends, presenting a mature industrial chain for domestic animation studios to connect online content, digital technology and offline physical venues:

Trend 1: Full-Lifecycle Self-Owned IP Ecosystem Reduces Reliance on Single Online Revenue

Traditional domestic animation relies heavily on broadcast revenue, online advertising and basic peripheral merchandise, resulting in short IP lifecycles and narrow profit channels. Zoland’s new model builds a complete industrial chain: original animation production → digital tech development → offline immersive park → derivative consumption. Online episodes continuously supply new scenes for the park, while offline experiences drive audiences to revisit animation series and purchase limited merchandise, forming a two-way traffic cycle. Covering sci-fi, oriental fantasy, children’s education and local Song culture, the five IPs resonate with all age groups, extending IP commercial lifespan and strengthening corporate risk resistance.

Trend 2: Standardized Digital Tools Lower Barriers for Offline IP Realization

Past offline animation events are mostly static poster exhibitions with weak interactivity and low repeat visit rates. This project standardizes AI, VR and holographic technology into IP scene production workflows: AI algorithms rapidly generate interactive logic and digital characters; large-scale VR and circular projection systems efficiently recreate fantasy animation worlds, slashing physical construction costs. Modular digital content can be reused and adjusted flexibly, laying technical groundwork for national tour versions and replicated parks across cities, forming a lightweight replicable template for domestic animation cultural tourism.

Trend 3: Urban Commercial Indoor Complex Opens New Track for City Cultural Tourism

Different from capital-intensive suburban outdoor theme parks, Tianyan Future Planet locates in central business districts, leveraging mature mall foot traffic and supporting facilities to cut land and infrastructure investment. The indoor space operates year-round unaffected by weather, complemented by the rooftop Phase II outdoor zone. It links shopping mall catering and retail sectors to boost regional cultural tourism and nighttime economy, proving domestic animation IPs can be deeply embedded in urban commercial systems and become new landmarks of youth culture.

3. Long-Term Industrial Value: A Replicable Sustainable Solution for Original Chinese Animation

Self-Driven Offline Transformation Template for Domestic Animators Unlike overseas IP-dependent heavy theme park models, Zoland’s “self-owned IP R&D + independent digital tech development + urban indoor park” framework is fully controlled by local Chinese animation enterprises, with complete ownership of IP copyright, technical development and operation systems. Small and medium animation studios can adopt this layered framework of segmented IP content, matched digital technology and composite indoor spaces to build immersive tourism projects matching their IP scale, breaking the monopoly of foreign theme park systems.

National Demonstration of Culture & Technology Integration Aligned with national digital cultural tourism policies, the project popularizes original Chinese animation, traditional Song culture and aerospace science via immersive digital experience, delivering triple value: cultural export, youth science education and urban tourism development. As a benchmark integrated cultural tourism project in the Yangtze River Delta, it provides a Zhejiang practical model for national culture-tech fusion parks and immersive experience venues.

National & Global Expansion Strategy to Amplify Chinese Cultural Influence Zoland Animation stated Tianyan Future Planet serves as the group’s flagship pilot venue. The enterprise will continuously upgrade IP content and AI interactive technology, refine standardized operation systems and roll out replicated branches nationwide. Leveraging Magic Eye’s global distribution across more than 130 countries, the group plans to export the “IP + AI + Tourism” model to overseas offline venues in the future, creating new physical carriers for global communication of original Chinese animation and Chinese culture.

During the opening ceremony, officials from Zhejiang Provincial Department of Culture and Tourism commented that the project demonstrates the irreplaceable core value of humanistic content in the digital era: AI and digital tools are merely experience carriers, while the childhood memories, local cultural heritage and humanistic spirit carried by original domestic animation form the true core competitiveness of the cultural industry. This development model of “technology empowering culture, tourism revitalizing IP” will shape the mainstream growth path of China’s cultural and creative industry in the future.