Category: Industry Insights

According to the latest “Asia-Pacific Gaming Advertising Trends Insight 2026” report released by industry analysts, global gaming advertising expenditure achieved across-the-board growth in 2025. As revenue from strategy and puzzle games surged, major publishers continued to increase their advertising investments, accelerating their efforts to capture market share through precision marketing strategies. The report focuses on[…..] […]

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With the gradual unveiling of the 2026 gaming industry plans, the Chinese game market is ushering in a new wave of intensive product releases. According to industry observations and statistics, 72 key new games are expected to enter testing or launch phases in the domestic market in 2026, demonstrating significant characteristics such as concentrated efforts[…..] […]

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In 2025, the global gaming industry shattered the notion of an “industry downturn” with a record-breaking $161 billion in mergers and acquisitions (M&A). Driven by multi-billion-dollar deals such as Netflix’s acquisition of Warner Bros. Games and the PIF consortium’s leveraged buyout of EA, the industry’s landscape is undergoing profound transformation. Concurrently, China’s gaming market demonstrated[…..] […]

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As the new year begins, the focus of the gaming industry is not solely on new game releases but continues to be dominated by a global technical debate: the boundaries and ethical controversies surrounding the application of artificial intelligence (AI) in game creation. From the development process of Arc Raiders to the controversy over holiday greetings from[…..] […]

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Following the remarkable global presence of Chinese games at events like Gamescom and Tokyo Game Show in 2025, “game globalization” has become a central focus for industry development. As Chinese games continue to grow in influence within global markets, simple text translation is no longer sufficient to meet internationalization demands. Comprehensive, in-depth game localization is now emerging[…..] […]

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In recent years, with a comprehensive improvement in content quality, technical proficiency, and market maturity, China’s animation industry is undergoing structural transformation. Third-party data platform statistics show that in 2023, the number of newly released domestic animation series on major Chinese video streaming platforms increased by over 30% year-on-year. In contrast, the number of new[…..] […]

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‘EA SPORTS FC 26’ heads the 2025 game annual charts ‘Battlefield 6’, ‘Mario Kart World’, ‘Assassin’s Creed Shadows’ and ‘Split Fiction’ complete the top 5 most successful new video game releases for 2025 in Germany Score goals, carry out action-packed missions or go on exciting adventures with friends and family in fantastical worlds – the[…..] […]

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The year 2026 is set to be one of farewell and commemoration for Chinese animation audiences. According to multiple sources, five landmark web-novel adaptations – Jade Dynasty (Zhu Xian), Battle Through the Heavens (Dou Po Cang Qiong), Throne of Seal (Shen Yin Wang Zuo), Senior Brother! Senior Brother! (Shixiong A Shixiong), and Stellar Transformations (Xing Chen Bian) – are expected to either[…..] […]

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Recently, insights from two senior Japanese gaming industry figures have revealed, from different perspectives, the profound structural challenges faced by the global mobile gaming market, particularly in China and Japan, entering 2024. This is not merely a race of investment and innovation; it highlights how global top-tier products have irreversibly altered market rules and player[…..] […]

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According to the latest 2025 South Korea Game Market Insights report released by Sensor Tower, South Korea, as the world’s fourth-largest game market, is demonstrating strong recovery momentum and structural optimization trends. Driven by IP, category innovation, and precision marketing, the Korean game industry is moving towards a new stage of high-quality development. Market Overview:[…..] […]

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