Executive Summary The global mobile gaming industry has entered a new era. No longer focused solely on scale and rapid user acquisition, the market is now defined by precision, retention, and long term user value. This briefing synthesizes findings from multiple leading reports, with a special focus on Adjust’s 2026 Gaming App Insights Report (released April 20, 2026),[…..] […]
Marchsreiter Communications, one of Germany’s longest-standing PR agencies specializing in the games industry, has ceased operations. Founder and CEO Dieter Marchsreiter announced the decision on LinkedIn, marking yet another case of an established games communications agency falling victim – albeit indirectly – to the ongoing crisis in the games sector. The Munich-based agency, known for[…..] […]
Against the backdrop of a rapidly reshaping global film and cultural industry, Ukrainian animation is breaking through challenges and rising at an accelerated pace through determined international engagement, strong domestic creativity, and comprehensive policy support. From a proactive presence at the Berlin International Film Festival, to major funding from European film funds, to deep cultural[…..] […]
Speaking at the newly launched iicon gaming summit in Las Vegas, EA CEO Andrew Wilson made notable remarks on the relationship between artificial intelligence and employment. He made it clear that at EA, AI is currently playing a role of “augmenting” rather than “displacing” human workers. During a conversation with Fox Business Network’s Liz Claman,[…..] […]
More companies, fewer employees: Germany’s games industry is recovering only slowly Following last year’s decline, the number of games companies in Germany is growing again, albeit modestly Employee numbers have fallen once again ‘Amid the global wave of market consolidation, Germany is holding up better than many other countries – thanks in particular to the[…..] […]
On April 30, 2026, miHoYo officially confirmed that Jin Wenyi, President of Global Business, has resigned due to personal career planning and will officially leave the company at the end of May. Her overall responsibilities will be fully taken over by Wang Yuyang (Seven), marking a pivotal personnel reshuffle and strategic transition for miHoYo’s global[…..] […]
April 20, 2026 – Apple Inc. has officially announced a major shake up in its leadership: current CEO Tim Cook will step down this September and assume the role of Executive Chairman. John Ternus, currently Senior Vice President of Hardware Engineering, will take over as CEO. This marks Apple’s first core leadership transition in nearly 15[…..] […]
In early spring 2026, a dark horse has stormed the domestic animation market. Spirit Master, a 2D animated series independently produced by Changchun Zhixingheyi Animation Co., Ltd. (referred to as “Zhixingheyi Animation”), debuted on Bilibili and scored an impressive 9.8 out of 10 within just three episodes, topping the platform’s trending charts. With its fluid action[…..] […]
Adjust, a global leading app measurement and analytics platform, has officially launched its 2026 Gaming App Insights Report. Based on massive data from thousands of games worldwide across 2024–2025, the report provides a comprehensive analysis of the mobile gaming market landscape, user behavior, advertising costs, and industry trends. It clearly states that mobile gaming has[…..] […]
On April 28, 2026, internationally renowned game publisher 505 Games, a subsidiary of the Digital Bros Group, officially announced the acquisition of the full intellectual property rights to the high-quality action role-playing game Wuchang: Fallen Feathers from Chinese developer Leenzee Games. The deal represents a key strategic move for 505 Games to expand its premium action[…..] […]
