Category: Technology

SIGGRAPH 2025 Honors the 30th Anniversary of Pixar’s ‘Toy Story’, Celebrating a Legacy of Innovation and Storytelling

Posted on by Awn China

The groundbreaking first fully computer-animated feature film returns to the SIGGRAPH stage with a special introduction by Ed Catmull, a 4K screening, and a tribute to the community that helped bring it to life. SIGGRAPH 2025 will open its conference this August by honoring a film that forever  changed the course of animation, technology, and storytelling. Pixar’s “Toy Story”, the world’s first fully computer-animated[…..] […]

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Devoted Fusion hub Access to Top Freelance Talent for Game Studios and Publishers

Posted on by Awn China

Devoted Holding, a leader in video game co-development, porting, and full-service art production, announced that Devoted Fusion, its sister company, with the official launch of the Devoted Fusion, a self-serve hub. This innovative end-to-end self-serve solution quickly connects development studios, publishers, and brands to 3,000+ pre-vetted game art and animation freelance talent globally. Through innovations[…..] […]

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Lexar Ships the World’s First 1TB microSD Express Card

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Lexar Ships the World’s First 1TB microSD Express Card for use with Nintendo Switch 2 The Lexar® PLAY PRO microSDXC™ Express Card delivers 4x the performance to significantly level-up handheld gaming LX25_PR_1TB_MicroSD_Express_Card.png Key Features PCIe technology delivers read speeds up to 900MB/s* so the game loads 4x faster Write speed up to 600MB/s* delivers accelerated[…..] […]

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NVIDIA Blackwell Ultra for the Era of AI Reasoning

Posted on by Awn China

An image of the NVIDIA Blackwell Ultra system on a black background. For years, advancements in AI have followed a clear trajectory through pretraining scaling: larger models, more data, and greater computational resources lead to breakthrough capabilities. In the last 5 years, pretraining scaling has increased compute requirements at an incredible rate of 50M times.[…..] […]

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AI Could Be A ‘Game Changer’ in the Hands of Storytellers

Posted on by Awn China

Pixar Creative Chief Pete Docter Says AI Could Be A ‘Game Changer’ in the Hands of Storytellers In the Toy Story 30th anniversary celebrations, three-time Oscar-winning Pixar writer-director (and the studio’s current Chief Creative Officer) Pete Docter shared his memories of the game changing film’s creation, discussed its legacy and addressed key issues facing the animation[…..] […]

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FUZE, the Social Platform for Gaming Communities, is Now Available on PC

Posted on by Awn China

Connect with other players, share your gaming experiences, and discover your next favorite game with FUZE, available now for PC users As announced  during the Future Games Show Spring Showcase, FUZE—a social platform to track, rate, share your gaming memories, and connect with other gamers—is now available to users on PC. Developer and creator PM[…..] […]

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The New Era of Gaming Comms

Posted on by Awn China

Historically, PR’s primary role has been to secure third-party coverage, build credibility, and amplify a game’s narrative through media channels. However, the gaming industry is in the midst of a communications overhaul as traditional media’s influence wanes, reshaping PR strategies and shifting how studios engage with audiences. Once the gatekeepers of gaming news, traditional media[…..] […]

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Qualisys： Streamlining Mocap Today, Exploring What’s Next

Posted on by Awn China

Qualisys at GDC 2025: Streamlining Mocap Today, Exploring What’s Next At the Game Developers Conference (GDC) 2025, Qualisys is set to demonstrate its commitment to enhancing workflows for professionals in the entertainment industry. With a focus on user-centric solutions, Qualisys introduces advanced features designed to streamline motion capture processes and empower creative endeavors. “While our[…..] […]

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 How the “Flow” Reached the Oscars

Posted on by Awn China

A detailed and in-depth story about the making of ”Flow’ and the film’s journey to the top of world cinema. The documentary film “Dream Cat”, produced by the Latvian Television program “Forbidden technique” is now available in English. It introduces the animators, artists, music and sound designers, as well as the producers—Matīss Kaža from Latvia[…..] […]

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