SUPERPROD Group – a European leader in audiovisual production – announces a first in France: the deployment of a brand new pipeline based on Pixar’s USD technology. This pipeline, recently presented at the Radi Raf conference in Angoulême, will save substantial time for the entire CG animation production chain and heighten the visual and creative quality of all the studio’s projects. Introduced by Pixar studio, the Universal Scene Description (USD) system was identified as a most promising pipeline technology for the future by SUPERPROD’s R&D teams in 2019. With this potential in mind, the group invested significant resources in forming a dedicated team to develop their own pipeline based on USD. Named “FLOW”, this new pipeline aligns perfectly with SUPERPROD Group’s expansion strategy and is deployed in the three studios of SUPERPROD (Paris, Angouleme and Milan). This new pipeline positions SUPERPROD as a versatile and innovative production partner for feature films and series alike. The pipeline will open up possibilities for a wide variety of productions, both in terms of budget levels and production techniques, including 2D, 3D, and hybrid projects (mixing animation and live action). Virginie Créance, Deputy Senior VP Animation at SUPERPROD, comments: “Animation is a highly competitive sector where the requirements of creativity and technology are constantly expanding. Our desire to keep up with developments in the industry has made investing in R&D essential to us. This strategy allows us to ofer our partners the ability to create the most ambitious and highest quality productions imaginable. The adoption of USD also gives us a chance to position ourselves at the forefront of new markets.” What is USD technology? The Universal[…..] […]
SUPERPROD becomes the first French studio to deploy a pipeline based on Pixar’s USD technology
