U.S. toy industry dollar sales increased 27% or $1.5B between January and April 2021, according to The NPD Group. Both unit sales and average selling price (ASP) increased during the period, up 17% and 9% respectively. NPD tracked 11 supercategories, 10 of which posted double-digit dollar growth versus 2020. All supercategories posted a positive two-year[…..] […]
The NPD Group: Jan-April Toy Industry Sales Grew 27%