WarnerMedia and IPG Mediabrands Launch First-of-its-kind Test and Learn for Alternative Measurement Audience-based currencies to be offered to advertisers ahead of the 2022 Upfront WarnerMedia Ad Sales and IPG Mediabrands announced a launch of a first-of-its-kind test-and-learn for alternative measures of video ad performance, which will enable a side-by-side look at three of the leading[…..] […]
WarnerMedia and IPG Mediabrands Launch First-of-its-kind Test and Learn for Alternative Measurement