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 Eight Government Departments Jointly Issue Implementation Opinions on “AI + Manufacturing” Special Action, Outlining Development Blueprint for Smart Manufacturing by 2027

Posted on by Awn China

To thoroughly implement the national strategic plan for developing new quality productive forces and accelerating new industrialization, eight departments including the Ministry of Industry and Information Technology, the Cyberspace Administration of China, the National Development and Reform Commission, the Ministry of Education, the Ministry of Commerce, the State-owned Assets Supervision and Administration Commission of the[…..] […]

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Overview of the Female-Oriented Game Market in 2025: Leading Titles Consolidate Dominance, Emotional Companionship Value Deepens, and AI Technology Poised as Next Breakthrough

Posted on by Awn China

In 2025, the female-oriented game market displayed a seemingly contradictory yet logically aligned trend with the industry’s developmental stage: despite the absence of any new blockbuster phenomenon, the market remained vibrant. Instead, under the consolidated “one dominant, several strong players” landscape, the commercial value and social influence of leading titles were further explored and recognized.[…..] […]

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CADPA Releases Industry Report: Mobile Game User Acquisition Spending Ratio Declines for First Time in Five Years, Marketing Models Shift Towards “Depth and Quality”

Posted on by Awn China

At the recent “Light · Growth Unbounded” 2025 Tencent Advertising Game Ecosystem Summit, Ao Ran, Executive Vice Chairman and Secretary-General of the China Audio-Video and Digital Publishing Association (CADPA), officially released the 2025 China Mobile Game Advertising and Marketing Report. A key data point from the report shows that in the first half of 2025, the average[…..] […]

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2025 Global Top-Grossing New Mobile Games Report Released: Asian Developers Continue to Lead, Hybrid Gameplay and Established IPs Serve as Dual Growth Engines

Posted on by Awn China

Recently, industry data firm AppMagic released the 2025 annual report on the revenue ranking of new global mobile games (covering in-app purchase revenue from iOS and Google Play stores, excluding ad monetization and third-party Android channels). The data indicates that although no single “super hit” with revenue exceeding ten billion dollars emerged during the year,[…..] […]

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Vietnamese Publisher Provides In-Depth Analysis: High-Growth Billion-User Game Market, Licensing Compliance and Localization Are Key to Entry

Posted on by Awn China

At the recent Xsolla industry conference held in Guangzhou, Sally Nguyen, Chief Operating Officer of the well-known Vietnamese local publisher OEG, provided a detailed analysis of the current state, opportunities, and challenges of Vietnam’s game market. As one of the fastest-growing economies in Southeast Asia, Vietnam is becoming a hotly watched emerging destination for global[…..] […]

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Advancing Together with the Nation: How Chinese Animators Turn the Dream of “Rising Domestic Animation” into Reality

Posted on by Awn China

CCTV.com News: 2025 marks the 120th anniversary of Chinese cinema. The total box office revenue for Chinese films surpassed an impressive 51.832 billion yuan, with a series of beloved masterpieces leaving a lasting impression on audiences. Among them, animated films achieved a box office revenue of over 25 billion yuan, making it the highest-grossing year for[…..] […]

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Guangdong’s Gaming Industry 2025 Review: A Global Market “Ballast” and a New Engine for “Cultural Export”

Posted on by Awn China

“2025 Guangdong Game Industry Development Report” Released: Industry Revenue Accounts for Over 80% of National Total, Overseas Expansion Emerges as New Engine for “Cultural Export” At the recently held “Ascend Step by Step · Create the Future in Guangdong” 2025 Guangdong Game Industry Annual Conference and “Golden Diamond Awards Ceremony” in Guangzhou, Lu Xiaokun, Executive[…..] […]

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Google’s In-depth Analysis: The “Hardcore” Overseas Expansion of Chinese Mini-Games, Breaking Through Relies on Precise Localization and Innovative User Acquisition Strategies

Posted on by Awn China

At the recent Overseas Expansion Sub-forum of the Guangdong Game Industry Annual Conference, Allie Wu, Game Industry Manager for New Clients in Greater China at Google, delivered a keynote presentation focusing on the challenges and opportunities for Chinese mini-games expanding overseas. She pointed out that successful overseas mini-games are not simple copies of domestic models[…..] […]

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53rd ANNIE AWARD™ NOMINATIONS ANNOUNCED JAN 6！

Posted on by Awn China

Jan. 6, ASIFA-Hollywood announced nominations for its 53rd Annie Awards™ recognizing the year’s best in the field of animation. For a complete list of nominations, please visit www.annieawards.org/nominations. The 53rd Annie Awards™ will return to UCLA’s Royce Hall on Saturday, February 21, 2026. Pre-reception and Red Carpet will begin at 4:30 p.m., followed by the[…..] […]

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