Recently, Epic Games Store Vice President Steve Allison clarified a major shift in the platform’s strategic direction during a media interview: the core goal of the Epic Games Store has shifted from “defeating Steam” to “achieving a sustainable and predictable market share,” specifically targeting a stable 25% to 30% of PC game sales. Allison explicitly[…..] […]
Epic Adjusts Strategic Goal: No Longer Aiming to Rival Steam, Focuses on Stably Capturing 30% Share of PC Gaming Market