Market Scale and User Base In the first half of 2025, China’s animation gaming market (including anime-style mobile games, single-player titles, and interactive adaptations) reached 230 million users, a 12% year-on-year increase, accounting for 31% of the total gaming market. According to the China Digital Entertainment Industry Mid-Year Report, revenue in this segment hit 28.7[…..] […]
Analysis of Chinese Animation Gamers in the First Half of 2025: Gen Z Dominance, Cross-IP Consumption Boom, and Breakout Success of Domestic IPs