Category: Industry Insights

Insights into Industry Trends: Marketing Strategies for Overseas Games Entering China Released, May 2026 SLG Revenue Rankings Analyzed

Posted on by Awn China

In June 2026, two major updates emerged from the gaming industry. Asia Game Buzz, a professional agency focusing on gaming marketing in China, shared practical experience for overseas game developers looking to break into the Chinese market, pointing out that simply copying global marketing strategies will not work here, while in-depth localization and refined multi-platform[…..] […]

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Paint with Wisdom & Light to Build a Western Industry Hub! 2026 Chongqing International Animation Film Week to Kick Off, Driving Leapfrog Development of Western Animation Industry

Posted on by Awn China

Under the theme “Boundless Wisdom, Splendid Visions”, the 2026 Chongqing International Animation Film Week will be held in Yongchuan District, Chongqing from June 9 to 13. Guided by China Media Group and the People’s Government of Chongqing Municipality, and co-hosted by the Publicity Department of CPC Chongqing Municipal Committee (Chongqing Film Bureau) and the People’s[…..] […]

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AWS Marketplace Partners with Forrester to Publish Industry Research; Governed Agentic AI Addresses Core Pain Points in the Gaming Sector

Posted on by Awn China

Global game developers and publishers are currently confronted with widespread industry challenges: while racing to launch high-quality, diversified player experiences at speed, studios are constrained by spiralling development costs, mounting operational risks and rising organisational complexity across teams. Commissioned by AWS Marketplace and conducted by Forrester Consulting, a new targeted research report on agentic AI[…..] […]

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XSOLLA EXPANDS ITS COMMUNITY MANAGEMENT TOOLS FOR CREATORS, COMMUNITY LEADERS, AND RESELLERS

Posted on by Awn China

Xsolla Adds New Features For Creators, Community Leader Experience, And Distinct Channels For Emerging Markets Xsolla, a leading global video game commerce company, today announced three simultaneous expansions of its community management tools and products. As the creator economy continues to reshape how games are discovered and the industry accelerates its shift toward direct-to-consumer commerce,[…..] […]

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China Literature Launches Global Premium Toon Drama Platform ToonScroll, Leading a New Era of Global Content Going Global with “IP + AI”

Posted on by Awn China

On May 26, 2026, China Literature officially announced the launch of ToonScroll, a premium global toon drama platform designed for worldwide users. Marking a major push into the overseas toon drama market, the platform plans to release more than 1,000 toon drama titles within 2026. Driven by the dual engines of “Premium Content Export + Global[…..] […]

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Dual IP Empowerment & Breakthrough Influence: Crystal of Atlan x NieR: Automata Collaboration Drives Sustained Global Brand Momentum

Posted on by Awn China

Visitors from YoRHa, the highly anticipated crossover event uniting Nuverse’s cross-platform action RPG Crystal of Atlan and Square Enix’s landmark title NieR: Automata, is officially live worldwide, coinciding with the launch of Crystal of Atlan’s first-anniversary celebration. Running through June 18, 2026, the premium crossover delivers faithfully restored IP content and polished integrated gameplay. It achieves[…..] […]

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Q1 2026 Global Casual & Mid-core Mobile Game Marketing Report: Incentive-Driven UA Breaks High CPI Bottleneck and Reshapes Industrial Growth Paradigm

Posted on by Awn China

Released on May 27, 2026 by Guangda Big Data Research Institute and MAF, the Q1 2026 Global Casual & Mid-core Mobile Game Marketing Report reviews the Q1 global advertising landscape, category competition and creative iteration trends for casual and mid-core mobile games. Targeting three major industry pain points — surging cost per install (CPI), poor user[…..] […]

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New Pan-European Streaming Platform Europa Specials Launches to Boost Cross-Border Cultural Exchange

Posted on by Awn China

By：Olivier Amrein Europa Specials (EUS), a forward-thinking pan-European streaming initiative, has officially launched. Developed to raise the visibility and discoverability of Europe’s cultural and educational content, the platform stands up against the dominance of global streaming giants. It champions linguistic diversity and human-curated educational programmes across the continent. Europe boasts an abundant pool of high-quality[…..] […]

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Anime Open-World Games: A 100-Billion-Yuan Market Surges, Chinese Developers Lead the Global Trend

Posted on by Awn China

Anime-style open-world games have emerged as a core growth engine of the global gaming industry, with total market size surpassing 100 billion yuan. Supported by high R&D barriers, 3A-level industrial production standards, and strong commercial returns, Chinese game developers hold a dominant position in this segment and are leading the next wave of industry evolution with[…..] […]

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miHoYo Announces 100 Billion Yuan AI Investment in Three Years, Betting Big on the AI-Driven Game Era

Posted on by Awn China

On May 15, 2026, miHoYo held its AI Large Model Tech Sharing Session & Top Campus Recruitment Presentation in Beijing. Liu Wei (Dawei Ge), co-founder of miHoYo, officially unveiled a landmark strategy: the company will invest up to 100 billion RMB in AI over the next three years and stick to full-stack self-research, accelerating its transformation[…..] […]

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