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The State of Southeast Asia’s Games Industry in 2025: From Mobile Dominance to Creative Development, Market Continues to Grow

Posted on by Awn China

The Southeast Asian games industry generated $6.2 billion in consumer spending in 2024, demonstrating robust growth momentum. The mobile games segment accounted for 73% of total revenue, maintaining its dominant position in the market. Despite talent shortages posing challenges to the industry, a growing number of companies are driving innovation and sustainable development through partnerships[…..] […]

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South Australia Launches New Digital Games Fund Offering Up to $100,000 for Local Developers

Posted on by Awn China

Grants to Help Studios Progress from Prototype to Final Release The South Australian Government announced the launch of the South Australian Digital Games Fund, designed to accelerate the growth and development of local game development teams through grants of up to AUD $100,000. This fund will primarily support game projects at critical development stages, helping[…..] […]

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Unity Ignites Shanghai with Unite 2025: “Tuanjie Engine” Accelerates Localized Innovation

Posted on by Awn China

  Since its debut in China in 2012, the Unity Developer Conference Unite has become a vital annual event for Chinese developers to access cutting-edge technology and share innovative practices. From the initial introduction of Unity 4 to the full-scale adoption of the “Tuanjie Engine,” Unite has witnessed China’s game industry transform from a follower[…..] […]

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Mortal Kombat Producer Larry Kasanoff Leads New Global Venture The Cartoon Coalition

Posted on by Awn China

A prominent group of worldwide animation experts with collective animation credits including Batman, Spiderman, Lego, Star Wars, Mortal Kombat, Smurfs, Beauty and the Beast, Marvel Avengers, Justice League, Hero Factory, Hunchback of Notre Dame, The Lion King and more, have formed THE CARTOON COALITION, a new private venture dedicated to combining the world’s best artistry[…..] […]

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Netflix Shuts Down Boss Fight Entertainment, the Studio Behind ‘Squid Game: Unleashed’

Posted on by Awn China

Netflix has shuttered its internal game development studio, Boss Fight Entertainment, according to multiple LinkedIn posts from the studio’s leadership. Boss Fight was the developer behind Squid Game: Unleashed, a mobile game based on the record-breaking Netflix series. This move marks a significant step in Netflix’s ongoing strategic realignment of its gaming division. Boss Fight, based[…..] […]

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SIMOGO REVEALS NEW PROJECTS INCLUDING COLLECTION AND BOOK IN “SIMOGO 15TH ANNIVERSARY SPECIAL”

Posted on by Awn China

Simogo celebrated its 15th anniversary in the Simogo 15th Anniversary Special showcase. Hosted by the two founders themselves, the developers revealed upcoming projects, all commemorating the rich legacy of the studio.   Simogo 15th Anniversary Special – YouTube Link   The showcase kicked off with Simogo Legacy Collection, a compilation of Simogo’s first seven games,[…..] […]

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Unity and Stripe Enter the Webshop Race, Enabling Cross-Platform Stores for Developers

Posted on by Awn China

In a move that intensifies competition in the direct-to-consumer sales space, real-time 3D development platform Unity has partnered with global payments leader Stripe. This new collaboration will soon allow game developers using Unity to operate their own cross-platform webshops, capitalizing on the evolving payments landscape within app stores. The initiative positions Unity alongside other players[…..] […]

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iQIYI Unveils AI-Powered Intelligent Production System at 2025 China Radio and TV Excellence Forum

Posted on by Awn China

At the Ultra HD Sub-Forum of the 2025 China Radio and Television Excellence Conference, Zhu Liang, Vice President of iQIYI and Head of Intelligent Production, delivered a keynote speech on “Intelligent Production in the AI Era,” detailing how AI enhances efficiency, quality, and innovation across script development, scene design, and content distribution. Below is a[…..] […]

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The Promise and Perils of Smart TV Gaming in US

Posted on by Awn China

Source: https://www.amazongamestudios.com/en-us/news/articles/new-amazon-luna#ags-MediaPopup Source: Amazon Luna Earlier this month, Netflix and Amazon both revealed plans to pivot their gaming services toward casual smart TV gaming. Netflix is adding five new party games to a new Games tab in its TV app this holiday season, while Amazon is relaunching Luna to center around a new “GameNight” party[…..] […]

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GODDESS OF VICTORY: NIKKE REVEALS THIRD ANNIVERSARY CELEBRATION PLANS FEATURING EPIC STORYLINE, AND NEW CHARACTERS

Posted on by Awn China

Award-Winning Sci-Fi Shooter RPG Unveils SSR Nayuta and SSR Liberalio and the Surface Beta Battle Mode Level Infinite today announced the upcoming 3rd Anniversary Event for its popular sci-fi RPG, GODDESS OF VICTORY: NIKKE. The anniversary event introduces a new storyline as the Pilgrim’ Nikkes, vaunted for their legendary power during the first rapture invasion,[…..] […]

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