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Google’s In-depth Analysis: The “Hardcore” Overseas Expansion of Chinese Mini-Games, Breaking Through Relies on Precise Localization and Innovative User Acquisition Strategies

Posted on by Awn China

At the recent Overseas Expansion Sub-forum of the Guangdong Game Industry Annual Conference, Allie Wu, Game Industry Manager for New Clients in Greater China at Google, delivered a keynote presentation focusing on the challenges and opportunities for Chinese mini-games expanding overseas. She pointed out that successful overseas mini-games are not simple copies of domestic models[…..] […]

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53rd ANNIE AWARD™ NOMINATIONS ANNOUNCED JAN 6！

Posted on by Awn China

Jan. 6, ASIFA-Hollywood announced nominations for its 53rd Annie Awards™ recognizing the year’s best in the field of animation. For a complete list of nominations, please visit www.annieawards.org/nominations. The 53rd Annie Awards™ will return to UCLA’s Royce Hall on Saturday, February 21, 2026. Pre-reception and Red Carpet will begin at 4:30 p.m., followed by the[…..] […]

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The Grand Event Concludes, the Future Has Arrived: IAICC & BCON 2025 Shenzhen Dual Conferences Successfully Close, Jointly Mapping a New Blueprint for Intelligent Creativity

Posted on by Awn China

On December 13 and 14, 2025, the 2nd International Artificial Intelligence and Creativity Conference (IAICC 2025) and the China Shenzhen Blender Official Conference (BCON 2025) successfully concluded at the new building of the Shenzhen Research Institute of Tsinghua University. Centered on the core driving force of “Open Source + AI” and themed “Integration and Innovation[…..] […]

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Nintendo Switch 2 Tops Japanese Media’s 2025 Game Hardware Ranking, with Classic IPs and Trendy Dolls Leading Annual Consumption Trends

Posted on by Awn China

—Industry Analysis: Console Transition Cycle Begins, 2026 May Mark Full-Scale Push for Gaming Industry Recently, Japanese trend media MonoMax released its annual voting results, announcing the most popular games and toys of 2025. Among them, Nintendo’s next-generation console, Switch 2, took the top prize in the gaming category, the classic electronic pet toy “Tamagotchi” topped[…..] […]

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Sensor Tower Releases December 2025 Global Mobile Game Data

Posted on by Awn China

Sensor Tower Releases December 2025 Global Mobile Game Data: Chinese Companies Lead Revenue Charts, Three Titles Achieve 10-Billion-Yuan Annual Revenue Milestone Jane.6, the authoritative data analytics firm Sensor Tower  released its December 2025 global mobile game market insights report. The report shows that among the top 100 global mobile game publishers by revenue, a total of 33[…..] […]

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Makoto Shinkai Announces New Film in 2026, Potential Chinese Inspirations Spark Anticipation

Posted on by Awn China

In January 2026, renowned Japanese animation director Makoto Shinkai announced via social media in his New Year’s message that details of his long-awaited new film will be revealed within the year, sparking excitement among fans worldwide. In his message, Shinkai expressed, “I hope 2026 is a year filled with more smiles and happiness for everyone.[…..] […]

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Lexar Enters Its Next Era: 30 Years of Innovation, New AI Storage Vision

Posted on by Awn China

Lexar Enters Its Next Era: 30 Years of Innovation, New AI Storage Vision, and a Global Partnership with the Argentina National Football Team As Lexar celebrates its 30th anniversary, the brand reflects on three decades of innovation, engineering excellence, and trusted performance. Since 1996, Lexar has evolved from a pioneer in memory card standards into[…..] […]

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Steam Replay2025: Player Engagement Flows to Classic Titles, AI Technology Quietly Reshapes Game Development and Consumption Landscape

Posted on by Awn China

Recently, Steam, the world’s largest PC game distribution platform, released its 2025 annual recap data. While the report showcases the platform’s activity, it also reveals a noteworthy trend in the current PC gaming market: despite the continuous release of new games, players’ time and attention are increasingly concentrated on classic older titles. Meanwhile, generative artificial[…..] […]

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Gérardmer Festival 2026: The 33rd Edition Puts Indonesia in the Spotlight

Posted on by Awn China

The International Fantastic Film Festival, the leading cinema event in the Grand Est region, returns to Gérardmer from January 27 to February 1, 2026. The festival will pay tribute to British filmmaker Neil Marshall while shining a spotlight on Indonesian cinema with a dedicated focus on screenwriter and director Joko Anwar. Each year, with the[…..] […]

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2025 Steam Awards Announced: “Hollow Knight: Silksong” Takes Home Game of the Year and Another Major Prize

Posted on by Awn China

The results of the 2025 Steam Awards have been officially revealed. The highly anticipated Hollow Knight: Silksong emerged as the biggest winner of this year’s awards, securing both the prestigious “Game of the Year” and the “Soul of Vitriol” (Even If You’re All Thumbs) awards. The equally highly anticipated Kingdom Come: Deliverance 2 did not receive an award this[…..] […]

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