Anyone born since 2007 arrived into a touchscreen world, where strategist Matthew Ball says they are “wired for interaction, for creation, to participation, for marketplaces, to be a click away from communicating with their friends for shared experiences anywhere.” This is the ‘iCan generation.’ They have never known a world where they couldn’t create, watch[…..] […]
Gen-Z Content Creators: With A Smartphone, iCan – White Paper