Viz Media Appoints Boutique Licensing Agency in Europe

The leader in Japanese Entertainment in Europe and Starbright Licensing partner to expand the phenomenon anime My Hero Academia in Italy.

On November 14, Viz media announced that it will be appointing Boutique Licensing Agency (BLA!) as the European agency to lead the business expansion of its consumer products internationally. BLA!’s role will be to create a strategic plan with Viz for Europe; sign and manage licensees across general merchandise, experiences, and promotions; and support retail partnerships and collaborations on behalf of Viz.

Viz Media is an American manga publishing and anime distribution company, and its manga and novel publications are distributed by Simon & Schuster in North America. Crunchyroll became the majority owner of Viz Media Europe Group in December 2019. VIZ Media Europe has named Starbright Licensing as licensing agent in Italy to introduce the franchise and build a strong licensing program.

My Hero Academia, the new superhero anime phenomenon from Japan, is landing in Europe. The first season is about to start on Turner networks in Italy. The series counts already more than 63 episodes of 26 minutes (3 seasons), and many more to come.

This promising property announced as the new Naruto is already a massive publishing success with millions of manga sold in Europe. The new anime already available on VOD platforms is the top viewed series followed by a huge fans community on social networks.