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EA Launches EA Advertising, Innovating Gaming Ad Ecosystem and Expanding Comprehensive Business Layout

Posted on by Awn China

On June 15, 2026, Electronic Arts (EA), a global leader in interactive entertainment, officially unveiled its brand-new advertising platform EA Advertising. Leveraging its extensive game portfolio and massive active user base, EA has built an immersive, non-intrusive system for in-game advertisements and brand collaborations, alongside the exclusive EA SPORTS Partner Program. This move marks EA’s[…..] […]

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Raw Fury Reveals Cassette Beasts 2002, The Follow-up Installment to 2023’s Beloved Monster Collector

Posted on by Awn China

Sci-Fi Puzzle Game Rivage to Launch for PC on August 13 Swedish indie publisher Raw Fury revealed two big announcements surrounding the Cassette Beasts series and highly anticipated title,  during the PC Gaming Show. In partnership with UK developer Bytten Studio, Raw Fury revealed that Cassette Beasts 2002, the follow-up installment in the critically-acclaimed, creature-collecting[…..] […]

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Chinese Animation Shines at Annecy 2026 & MIFA Market: Competitive Titles & Dedicated China Pavilion Draw Global Industry Spotlight

Posted on by Awn China

The 2026 Annecy International Animation Festival and its flagship MIFA global animation market concluded with remarkable achievements for Chinese animation. As the world’s most authoritative animation industry summit, this year’s event saw Chinese works secure wide recognition across core official competition sections, while nine leading domestic organizations jointly operated a dedicated China Pavilion. A full[…..] […]

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Latvian Animation Returns to Annecy for 11th Consecutive Year; World Premiere of Born in the Jungle Held at MIFA Market

Posted on by Awn China

  The 2026 Annecy International Animation Film Festival and MIFA Animation Market has kicked off, marking the 11th straight year that Latvian animators and industry institutions attend the world’s top animation event. Led by the Latvian Animation Association with support from the National Film Centre of Latvia and State Culture Capital Foundation, the national delegation[…..] […]

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Industry Turmoil: Global Game Industry Hit by Mass Layoffs and Studio Closures; Restructuring Reshapes Its Future Landscape

Posted on by Awn China

In the post-pandemic era, the global video game industry has bid farewell to the robust growth driven by pandemic-era tailwinds and entered a profound adjustment phase marked by widespread layoffs, studio shutdowns and business contraction. This sweeping market reshuffle stems from a combination of overexpansion during the pandemic, skyrocketing development costs, shifting player consumption habits,[…..] […]

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Steam Next Fest June 2026 Underway, A Flood of Chinese Indie Games Hit Global Demo Stage

Posted on by Awn China

Steam Next Fest June 2026 is fully online and runs until June 22. The event hosts hundreds of free playable demos across RPG, strategy, action, platformer, wuxia roguelike and countless other genres. Chinese and East Asian indie titles have seen a sharp surge in volume and popularity this edition. A lineup of original Chinese games[…..] […]

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MISTFALL HUNTER LAUNCHES JULY 29, CONFIRMS OPEN BETA WITH NEW PLAYABLE CLASS

Posted on by Awn China

Bellring Games’ extraction-action debut reveals the “Withered Knight”: a fallen-knight greatsword class built around marking, detonating, and dragging enemies into the killBellring Games and publisher Skystone Games today announced that Mistfall Hunter will launch on July 29, 2026. The studio also confirmed the game’s participation in Steam Next Fest as well as on Xbox and[…..] […]

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Legendary Saga Concludes! Final Fantasy VII: Revelation Officially Unveiled, Trilogy Finale Launches Across All Platforms in Spring 2027

Posted on by Awn China

During the 2026 Summer Game Fest livestream, Square Enix officially revealed Final Fantasy VII: Revelation, the highly anticipated finale of the Final Fantasy VII Remake trilogy. Scheduled for release in Spring 2027, the game coincides with the 30th anniversary of the original Final Fantasy VII, bringing a glorious conclusion to the modern reimagining of the iconic[…..] […]

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