National IP Cultural Resonance Blends Gaming and Film The highly anticipated crossover collaboration between Honor of Kings and the blockbuster animated film Ne Zha: The Devil Child Troubles the Sea officially went live on April 29. As a flagship highlight of the annual 55 Friends Festival, the event has swept across major online platforms and set off[…..] […]
Executive Summary The global mobile gaming industry has entered a new era. No longer focused solely on scale and rapid user acquisition, the market is now defined by precision, retention, and long term user value. This briefing synthesizes findings from multiple leading reports, with a special focus on Adjust’s 2026 Gaming App Insights Report (released April 20, 2026),[…..] […]
Marchsreiter Communications, one of Germany’s longest-standing PR agencies specializing in the games industry, has ceased operations. Founder and CEO Dieter Marchsreiter announced the decision on LinkedIn, marking yet another case of an established games communications agency falling victim – albeit indirectly – to the ongoing crisis in the games sector. The Munich-based agency, known for[…..] […]
Against the backdrop of a rapidly reshaping global film and cultural industry, Ukrainian animation is breaking through challenges and rising at an accelerated pace through determined international engagement, strong domestic creativity, and comprehensive policy support. From a proactive presence at the Berlin International Film Festival, to major funding from European film funds, to deep cultural[…..] […]
Speaking at the newly launched iicon gaming summit in Las Vegas, EA CEO Andrew Wilson made notable remarks on the relationship between artificial intelligence and employment. He made it clear that at EA, AI is currently playing a role of “augmenting” rather than “displacing” human workers. During a conversation with Fox Business Network’s Liz Claman,[…..] […]
Source: State-owned Assets Supervision and Administration Commission (SASAC)* To further showcase the dynamic practices at the grassroots frontline of Shanghai’s state-owned enterprises, and to highlight their experience and achievements in driving industrial development, optimizing business models, improving management efficiency, and realizing technological innovation, “Shanghai State-owned Assets” has specially planned and launched the “Frontline Focus” column.[…..] […]
“What players don’t realise is that their favourite games right now were already built with AI.” That’s the core argument from Jack Buser, Global Director of Games at Google Cloud, in a recent interview at GDC. According to Buser, nearly all top-tier game studios are now using AI tools to speed up development and reduce[…..] […]
More companies, fewer employees: Germany’s games industry is recovering only slowly Following last year’s decline, the number of games companies in Germany is growing again, albeit modestly Employee numbers have fallen once again ‘Amid the global wave of market consolidation, Germany is holding up better than many other countries – thanks in particular to the[…..] […]
On April 30, 2026, miHoYo officially confirmed that Jin Wenyi, President of Global Business, has resigned due to personal career planning and will officially leave the company at the end of May. Her overall responsibilities will be fully taken over by Wang Yuyang (Seven), marking a pivotal personnel reshuffle and strategic transition for miHoYo’s global[…..] […]
April 20, 2026 – Apple Inc. has officially announced a major shake up in its leadership: current CEO Tim Cook will step down this September and assume the role of Executive Chairman. John Ternus, currently Senior Vice President of Hardware Engineering, will take over as CEO. This marks Apple’s first core leadership transition in nearly 15[…..] […]
