The global box office of the live-action movie adaptation of “Barbie” has exceeded $810 million (approximately 5.81 billion RMB). In the age of the internet, marketing and promotion have become crucial factors in determining the success of a film, and “Barbie” is no exception. Out of the $145 million movie budget, an impressive $100 million[…..] […]
The resurgence of Barbie’s classic IP sweeps the world