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Brands as Story Engines: Five Strategic Trends in Entertainment Marketing Revealed at MIPCOM 2025 BrandStorytelling Summit

Posted on by Awn China

The two-day BrandStorytelling Summit (October 13-14) successfully concluded during the recently held MIPCOM 2025. This year’s summit brought together top experts from globally renowned brands, film and television production companies, advertising agencies, and distributors, converging on an industry consensus: brand investment in entertainment content has transitioned from experimental exploration to a new phase of scaled and[…..] […]

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Edenfall: Legacy of the First Wardens Announced

Posted on by Awn China

Edenfall: Legacy of the First Wardens Announced – Unleash Your Wild Side in New Shapeshifting Action-Adventure Shapeshift into a wolf, raccoon, and raven on a journey of magic, discovery, and transformation in a beautifully crafted, atmospheric world. Austrian developer Everflux Games is excited to announce their debut title on Galaxies Showase. Edenfall: Legacy of the[…..] […]

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Chinese Animation in 2025: A Diverse Landscape – Who Will Top Your List?

Posted on by Awn China

As the Chinese animation market moves beyond the era of single blockbuster hits, 2025 has ushered in a true creative explosion. A variety of stylistically distinct and meticulously produced works have been released, painting a rich and multi-layered animation landscape in the minds of audiences. In such a diverse and vibrant era, which work will[…..] […]

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ICARUS Spreading Its Wings Onto Console – Launches Early 2026

Posted on by Awn China

Dean Hall’s sci-fi survival game plots a course across space and targets a Q1 2026 launch on Xbox and PlayStation 5. ICARUS: Console Edition has been announced for Xbox Series consoles and PlayStation 5 during today’s Galaxies Showcase. The up-to-four-player PvE survival game, originally from Dean Hall (DayZ, Stationeers) and his RocketWerkz studio, arrives on[…..] […]

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90s buddy-platformer WINDSWEPT sweeps to PC + consoles November 11th!

Posted on by Awn China

Charming, cute, and dastardly difficult, WINDSWEPT sees you taking control of 2 unlikely friends – Marbles the duck, and Checkers the turtle – as they try to make their way home after being swept away in a storm! A game inspired heavily by 90’s classic (and hard!) platformers such as Donkey Kong Country and Yoshi’s[…..] […]

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Starship Troopers: Extermination celebrates its 1st anniversary with the free “Echoes of Sparta” content update

Posted on by Awn China

The conflict with the bugs reaches the stars -Starship Troopers: Extermination celebrates its 1st anniversary with the free “Echoes of Sparta” content update New map, new threats, and new bugs to exterminate You’ve done well, Trooper – but the war is far from over. Offworld, in collaboration with publisher Knights Peak, is preparing for new orders[…..] […]

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AI Reshapes the Film Industry: As “Creation for All” Becomes Reality, How Do Artists Embrace the Change?

Posted on by Awn China

The film industry was once a highly specialized field with significant barriers to entry, requiring years of skill refinement. However, the rapid development of Artificial Intelligence (AI) is now breaking down these barriers with unprecedented force, accelerating the realization of the “creation for all” dream. From script conception to post-production visual effects, AI technology has[…..] […]

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Ugo Bienvenu: “France Has the Capacity to Produce a Major Animated Adventure Film”

Posted on by Awn China

Awarded the Best Feature Crystal at the latest Annecy Festival, Arco follows a boy who travels through time from 2932 to 2075, where he is taken in by a young girl determined to help him return home. Its director, Ugo Bienvenu, walks us through the making of this film co-produced by MountainA, Natalie Portman and[…..] […]

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