Nickelodeon and ViacomCBS Consumer Products will roll out a licensing program with Darryl “DMC” McDaniels, a founding member of the hip-hop group Run-DMC. In addition to collaborating with Nickelodeon and ViacomCBS on an apparel line and publishing deal with Random House Children’s Books, McDaniels will provide his voice in the new short-form series What’s the[…..] […]
Nickelodeon, ViacomCBS Kick Off Collab with Darryl ‘DMC’ McDaniels