The two-day BrandStorytelling Summit (October 13-14) successfully concluded during the recently held MIPCOM 2025. This year’s summit brought together top experts from globally renowned brands, film and television production companies, advertising agencies, and distributors, converging on an industry consensus: brand investment in entertainment content has transitioned from experimental exploration to a new phase of scaled and[…..] […]
Brands as Story Engines: Five Strategic Trends in Entertainment Marketing Revealed at MIPCOM 2025 BrandStorytelling Summit