ZAG Signs Global Licensing Deal with PMI for Pop Culture Phenomenon Miraculous
Award-winning independent animation studio ZAG has signed a global licensing agreement with Tel Aviv based PMI for a line of collectibles, impulse, stationery and school supplies for the global hit series Miraculous – Tales of Ladybug and Cat Noir. The new merchandise is scheduled to debut at retail in Summer 2022. The announcement was made by Julian Zag, EVP, Global Operations and Head of Consumer Products, ZAG.
The multiple award-winning Miraculous has attracted a massive fan base across the globe with its beautifully animated, intelligent, multi-dimensional and diverse teenage superhero characters. Set in the charming city of Paris, France, the TV Series has become an inspiration for all. Miraculous fandom spans more than 120 markets worldwide with four seasons of the series now on air that regularly attract #1 ratings and a fifth in production, mobile games, the first branded game on the Roblox platform with over 300 million gameplays, a new console game in the works, and the upcoming US$100M+ animated feature.
PMI has mapped out a special and enchanting line of toy products befitting the beautifully unique Miraculous superheroes, including Ladybug and Cat Noir, who will be the main jewels of PMI’s extensive line of stampers, toppers, coin purses, key chains, plush backpacks and pencils cases, as well as Matchify card games and other stationery and school supplies.
“We are delighted to finalize our agreement with PMI, a market leader with a unique distribution advantage, reaching multiple points of sale from newsstands and kiosks, to mass market retailers,” commented Julian Zag. “With season four of the series now available across the globe, and our US$100M+ animated feature coming out this year, they are the ideal partner to work together with ZAG to bring this extensive line of products to our fans across the globe who are clamoring for more ways to engage with the brand.”
Omer Dekel, VP International Sales, PMI Ltd. comments: “I was blown away when I saw how much my son loved the show! PMI and ZAG both share the quality of bringing happiness to kids around the world, and ZAG’s Miraculous and PMI’s top quality toy products make a perfect match. We are beyond pleased to add the inspiring characters of this leading brand (#1, most in-demand kids content) to our ever growing portfolio, and we will make the most of our wide distribution network to quickly reach all markets covered in the global license.”
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