Unity announced that the merger with ironSource is complete on Nov. 11.

Unity announced that the merger with ironSource is complete on Nov. 11.

Unity, which is best known for its eponymous general-purpose game engine, and ironSource, an adtech company that serves developers with tools for integrating ads, cross-channel marketing and more, first announced plans to join forces in a $4.4 billion all-stock deal back in July.The purpose of the deal is to bring together under one roof all of the tools developers need to create, test, launch, grow and monetize their games.

The leading end-to-end platform – The combination of Unity and ironSource is transformational in that it will give mobile game developers the tools they need at each stage of their development journey: from building, publishing, and operating mobile games to monetizing them, if they choose to, and growing their player base across multiple channels.

Integrating creation and growth – It’s not just about having all of these tools in one place but also about connecting them so that they work together to simplify the whole development process. Together with ironSource, we can transform the linear mobile game development process into a deeply connected and interactive one. By integrating ironSource’s products into Unity’s platform, developers will be able to get real-world player and market feedback earlier in the development process, which means that they can learn what players really want, make better games and be on track for a more successful game businesses.

“We believe the world is a better place with more successful creators in it. The combination of Unity and ironSource better supports creators of all sizes by giving them all the tools they need to create and grow successful apps in gaming and other consumer-facing verticals like e-commerce,” said John Riccitiello, CEO of Unity. “This is a step further toward realizing our vision of a fully integrated platform that helps creators in every step of their RT3D journey. We look forward to welcoming Tomer Bar-Zeev, the CEO of ironSource, and the rest of ironSource’s talented team into the Unity family.”

The deal will bring together the Unity game engine and editor, Unity Ads, and the rest of Unity Gaming Services (UGS) with ironSource’s best-in-class mediation and publishing platforms, giving developers a seamless and interoperable way to create, grow, and monetize their creations across their lifecycle. In the near term, ironSource’s mediation platform will leverage the combined strength of the two companies’ ad networks to deliver increased user reach and data scale, and provide an increased return on ad spend to advertisers. Telcos will also benefit from the combination of Unity and ironSource, which will provide them with enhanced opportunities to leverage interactive gaming and RT3D experiences on-device.

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