TOIKIDO AND CAKE ANNOUNCE PARTNERSHIP TO LAUNCH LONG-FORM CONTENT FOR PEAKEEBOO SERIES

Renowned creative studio Toikido and leading kids’ entertainment specialist CAKE have announced a strategic partnership to develop and co-produce a long-form animated series, PeaKeeBoo.

This collaboration aims to expand the PeaKeeBoo universe from its YouTube shorts into long-form, 5-minute animated episodes.

PeaKeeBoo is an enchanting animation series inspired by the classic childhood game. The series is designed to captivate preschool children and their families, promoting themes of exploration, creativity, and playful learning. Set deep among the trees of Flower Meadow Wood, PeaKeeBoo centers around Pea, Kee, and Boo, three friends who love hide-and-seek and the wondrous sounds and visuals of nature.

This partnership combines Toikido’s creative brand building with CAKE’s storytelling and distribution prowess. Together, CAKE and Toikido are set to bring a fresh and engaging new series to a global audience, continuing their tradition of excellence in children’s entertainment.

Award-winning singer-songwriter Sophie Ellis-Bextor, known for hits like ‘Murder on the Dancefloor’, ‘Groovejet (If This Ain’t Love)’, and ‘Take Me Home’, will provide her voice as the narrator of the PeaKeeBoo animated series. Sophie’s involvement builds on the excitement for the series, adding a familiar and beloved voice that will resonate with both children and parents.

Golden Bear Toys, a leader in the UK toy manufacturing sector, has been appointed as the master toy licensee for the PeaKeeBoo series. Their role includes launching a range of textured plush, figurines, and activity sets in autumn and winter of 2025. This partnership with Golden Bear Toys, known for their commitment to quality, safety, and innovation, further underscores the broad interest and excitement surrounding the PeaKeeBoo brand.

We are ecstatic to partner with CAKE on this exciting venture. CAKE’s track record in producing high-quality children’s content is unparalleled, and we are confident that together we will bring the magical world of PeaKeeBoo to life, captivating young audiences globally.

Darran Garnham, CEO of Toikido

We are delighted to collaborate with Toikido on PeaKeeBoo. Toikido’s innovative approach to brand building combined with our storytelling and distribution expertise promises to deliver an extraordinary series that will resonate with children and parents alike.

Ed Galton, CEO at CAKE