Studio 100 International launches ‘Heroes of Childhood’ YouTube channel

Studio 100 International has launched its YouTube channel, the Studio 100 – Heroes of Childhood. Launched in early April, this channel is dedicated to whisking teens and young adults away on a nostalgic and fun adventure.

Many of the characters and series gathered under this brand will be familiar to the target audience from their childhood: Maya the Bee, Heidi, Vic the Viking, Alice in Wonderland, Pinocchio, and Sindbad the Sailor are just a few of the beloved icons ready to leap from the past and spark delight once more.

“The wave of retro vibes is gaining unstoppable momentum as a fashion trend,” said Studio 100 International licensing head Joachim Knödler, “Our timeless brands and characters offer a comforting presence in an ever-changing world, evoking memories of simpler, joyous times. They serve as a bridge connecting our shared past with the vibrant present, inspiring new generations and rekindling cherished memories.”

In addition to numerous clips from the original series of the ‘70s and ‘80s there will be enthralling, new and entertaining content uploaded each week including character specials, shorts, and compilations. The innovative ‘crazy clips’ breathe fresh life into iconic moments, reimagined with a modern twist for enjoyment not just on YouTube but TikTok as well. Initially launching in German, the project is to gradually introduce more languages, extending the joy and nostalgia to a global audience.

In conjunction with the launch of these social media channels, Studio 100 International is introducing a Heroes of Childhood fashion collection. This fashion line is available on online platforms including Zalando, About You, OTTO, limango, Amazon Fashion, as well as on the dedicated online store at Heroes of Childhood website.


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