SEGA and HYPE. Announce ‘Sonic the Hedgehog’ Collection

SEGA and HYPE. Announce ‘Sonic the Hedgehog’ Collection

Collaboration featuring SEGA’s Blue Blur will launch exclusively at HYPE.’s Carnaby London Store March 31.

SEGA and U.K. lifestyle brand HYPE. have announced a new line of licensed clothing and accessories celebrating SEGA’s “Sonic the Hedgehog.”

Featuring designs inspired by the high-octane speedster himself, the HYPE. x “Sonic the Hedgehog” capsule collection includes a line of adults’ and children’s apparel and accessories for Sonic fans of all ages.

The 30-piece adult and childrenswear range celebrates the traditional “Sonic the Hedgehog “color palette, with a monochrome theme and neon accents, fusing HYPE.’s signature contemporary silhouette shapes with Sonic’s Japanese-inspired roots. The line features “Sonic the Hedgehog” characters including Sonic, Super Sonic, Knuckles, Tails, Shadow and Amy entwined in HYPE.’s tie-dye, gradient fade, galaxy and graffiti-spray-inspired prints. The diverse range of clothing items includes hoodies, joggers, T-shirts, leggings and a bowling shirt. The collection also includes HYPE. x Sonic accessories, including a backpack and two pencil cases.

The collection launches exclusively at HYPE.’s Carnaby London store, via JustHYPE.com and select retailers worldwide on March 31.