New Gigantosaurus Toy Line
New Gigantosaurus Toy Line Based on Cyber Group Studios’ Hit Series Gets the magic touch from United Smile and Award-Winning Veteran Toy Designer Darren Lee Phillipson
Cyber Group Studios, a leading producer and distributor of animated programs for kids and families, best known for its award-winning preschool show Gigantosaurus, will introduce a new line of series-inspired toys from master toy licensee United Smile that is being created by multi-award-winning toy designer Darren Lee Phillipson of design_lead_play_.
The new Gigantosaurus toys will be presented for the first time by United Smile at the Los Angeles Toy Preshow starting on September 13th. To develop the assortment, United Smile tapped Phillipson and his consultancy, design_lead_play_, an LA-based company that designs and develops products and IP in the kids’ entertainment and gaming space. The new Gigantosaurus toys will launch globally in spring 2023.
United Smile’s debut Gigantosaurus toy range includes an innovative collection of figurines, playsets, vehicles, and tech toys for children ages 3-6. The new products will be available through a global network of distributors.
“I am thrilled to be partnering with United Smile and Cyber Group Studios on the Gigantosaurus toy line,” said Darren Lee Phillipson, Toy and Content Development Architect and Founder of design_lead_play_. “We have come up with some amazing features and play patterns to take the Gigantosaurus experience to a whole new level, and I’m extremely excited to see United Smile bring these incredible concepts to life.”
“design_lead_play_ designed an amazing toy line, which combines the great content of this standout series and the play value of the toy line,” said Josue Rosenzweig, President of United Smile. “We are delighted to transform these ideas and prototypes into full range of must-have toys.”
“design_lead_play_ has done an amazing job designing a toy range that reflects the DNA of the series as well as its emotion and fun. Kids will be completely immersed in the imaginative world of Gigantosaurus each time they play with this new collection,” said Bruno Danzel d’Aumont, VP of International Licensing and Marketing for Cyber Group Studios.
The fan-favorite comedy adventure series is currently streaming worldwide on Disney+ and Netflix and airing around the world on major channels such as Disney Junior (worldwide), France Télévisions, RAI YOYO (Italy), Tiny POP (UK), Super RTL (Germany), RTVE – Clan (Spain), CCTV (China), TV Azteca (Mexico), and NHK (Japan), among others.
Loved by children around the world for its compelling storylines and gorgeous visuals, Gigantosaurus has earned impressive honors, including the Pulcinella Award for Best TV Series, Common Sense Media Award, and National Parenting Products Award. It also won the 2021 Export Award for Animation for having the best sales records worldwide.
Based on Jonny Duddle’s book published by Bonnier Books UK Ltd, which has sold over 600,000 copies worldwide, the animated series Gigantosaurus follows the adventures of four young dinos – Rocky, Bill, Tiny, and Mazu – as they go on quests to explore their world, face their fears, work together to solve problems, learn more about the mysterious Gigantosaurus himself – and have lots of fun all along the way. The larger-than-life series incorporates more than 40 real dinosaur species as well as realistically-rendered flora and fauna that is true to the time period.
design_lead_play_ was founded in 2020 by former Disney, DreamWorks and Lucasfilm executive, Darren Lee Phillipson, and offers product and content development support to the toy and entertainment industry. The company is currently working on a number of projects with several global partners including: Cyber Group Studios, Universal, Peanuts Worldwide, Scott Brothers Global, Atomic Cartoons and Cloudco Entertainment.
About United Smile:
Launched in 2020, United Smile is a new concept of Boutique Toy Company, that will add value to the studios, providing advice and support in a long-term partnership. The talented team behind United Smile has a lot of passion, decades of experience in the toy business worldwide and a strategical relation with China, which allows us to create and develop innovative and engaging products with the highest quality standards. A strong network of distributors around the world have trusted us, including some of the Top Toy Distributors on all continents. We are proud to be a boutique business, based on committed individuals working together with our partners to deliver the best experiences and amazing results. In what we do, TRUST and FUN are at the heart of our business!
About Cyber Group Studios:
Founded in 2005, Cyber Group Studios is a leading multi award-winning international producer and distributor of animated programs for an audience ranging from kids and family. The company is based in France, United States, UK, Italy, and Singapore. Its team is driven by a passion for creating great stories targeted to a global audience on all continents. Its five production studios share a strong culture of innovation, offering audiences the best storytelling, animation, and music experience. Cyber Group Studios produces its own content as well as third-party productions that are distributed worldwide on all digital and linear platforms. It also engages in large-scale marketing and consumer products licensing programs of its characters and properties.
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