Hungarian RTL picked up the rights to adapt the new NOVA Croatia series BEST MEN from United Media.

United Media and RTL continue their successful cooperation: BEST MEN is already the third series to be adapted in Hungary after the great success of NO MATTER WHAT (Kud puklo da puklo) and ON THE BORDER (Na granici) on their market

United Media, a leading media company in Southeast Europe and a leading content producer, continues the successful sales of its original production content, the most recent one being the adaptation of the BEST MEN (Kumovi) series to the Hungarian RTL.

BEST MEN is a series produced by the Croatian Nova TV, which achieved excellent viewership results in its home country and was and remains the winner in its slot. The series is broadcast in prime time from Monday to Friday and achieves an average of 37% share, more than half a million viewers follow the adventures of the entertaining heroes of the series. Kumovi has 75% larger viewership than the first following competitor. In addition to television, BEST MEN achieved exceptional success on digital channels. In just the first five months of broadcasting, it achieved over 24 million video views.

The Hungarian RTL has already successfully adapted two United Media drama series: NO MATTER WHAT and ON THE BORDER. Thus, United Media’s licensed content in Hungary has been broadcast continuously since 2019 in prime time, with more than 750 episodes being produced.

“We are pleased to continue our cooperation with United Media. The series we have adapted so far have impressed our audience, and that is the most important thing for us. BEST MEN series is excellent, produced at a high level, and the content is interesting and dynamic with elements of great humour that our audience likes and recognizes, and I believe that this series will be another great success in Hungary,” said Balazs Szabo, Head of Acquisition at RTL Hungary.

“United Media’s strategic goal is to create quality and attractive content, we invest in production, people, technology, we believe in our ideas and we are extremely proud when we receive recognition like this that the most watched Hungarian channel is buying the rights to adapt the series for the third time in a row. We are very satisfied with the cooperation and I believe that we will continue in that direction in the future as well. Like NO MATTER WHAT and ON THE BORDER, wonderfully adapted in Hungary by RTL, we believe that BEST MEN will also achieve great results and entertain the audience,” added Tatjana Pavlović, Director of sales of original content and co-production at United Media.

About the BEST MEN series:

Family and love are the main backbones of the daily drama series “Kumovi”. A road leading to a remote area divides the settlement of Zaglave into two opposing camps. On one side, there are the newly rich and migrant workers Macani, on the other side are the powerful and indigenous Akrapi, and in the middle are the criminal lords from the big city – the returning-to-village Gotovci. Three families, Gotovac, Macan and Akrap, connected by godfatherism and interest, will clash in the race for money and decide the fate of the place. While fighting for their dreams, and some even for bare existence, they will risk the most valuable thing they have. When the godfathers learn that they are also brothers, their hostility enhances even more, and the competition for their father’s inheritance begins. Only when they put their personal differences aside, reconcile their children, settle their debts, get over their lost loves, and when they work together and harmoniously as brothers in the interest of everyone, not their own, then they will get what they need most – family and love.

The interesting scenario of the series is created under the leadership of creative producer Josip Žuvan and Dea Matas as the main writer. Top cast, production and directors made this series the most successful drama series in 2022.

United Media operates in eight countries of Southeast Europe, its portfolio includes six national television stations, more than 55 cable channels, 28 portals, five radio stations and six printed editions.