From Pop-Up Store to Global Brand: King of Retail Releases on September 14th!

Prepare to Build a Corporation Empire as PC Store-Management Sim is Set to Leave Early Access Showing of New Branding and a Twitch Integration.

Publisher Iceberg Interactive and developer Freaking Games are excited to announce the full release for King of Retail on September 14th, 2022!

​The game is ready to take the throne after multiple updates, additions, and reworks during early access. King of Retail boasts a 92% approval rating with over 2000 reviews on Steam and will release for Windows PC via Steam, GOG, and Epic Games Store for 24.99€/$24.99.

The store-management simulator was first released in early access in March 2019. Since the initial release, the game got an extensive graphics update, a new UI, and additional features like a competitor, staff, and thievery system. The final update adds localizations in Danish, Russian, Dutch, German, Simplified Chinese, French, and Spanish allowing more dollar-shop-princes to make their way to become a global-corporation-king.

As King of Retail is enjoyed by streamers such as GRONKH, Northernlion, or sips_ the full release also boasts a Twitch integration. The community can vote for events that influence the store’s design, wares, or revenue. Will the Kings bow to their subjects?

What do you want to sell? Manage your Staff. Design your store from layout to wallpaper. The new Twitch integration.

King of Retail is a management simulation game. As the owner of a new store, players have to make the right decisions to bring in the big bucks! Can they handle the pressure, or will they fail miserably?

The game offers a deep simulation of the retail experience. Players begin with designing the layout, ordering and sorting new stock, hiring new staff, and winning customers. Every dream store can be brought to life from fashion to food and even electronics! Building a corporation from scratch and conquering the city is no easy feat. Players need to watch out for thieves and competitors, manage their staff’s talents, and keep customers happy.


Freaking Games is a Danish single-person indie studio, founded in 2018 by Daniel Fjordhøj. His first game will be King of Retail, a detailed store management simulation. Daniel studied physics at the University of Copenhagen but switched to the Technical University of Denmark to fulfill his dream of creating a video game based on his previous experience as a store manager. He hopes to create more management games in the future.

About Iceberg Interactive:

Iceberg Interactive is an independent video game publisher founded in 2009 by an international group of games industry veterans. Located in Haarlem, The Netherlands, and staffed with avid gamers, Iceberg works closely with an assembly of game developers around the world, both midsize and indie.


Known for many hit franchises including Killing Floor 2, Maneater and Circle Empires; the company has enjoyed recent success with PC titles such as Strange Horticulture, Blazing Sails, and Chivalry 2. Iceberg Interactive has many exciting games coming up, including Mahokenshi (PC), King of Retail (PC), and DOOMBLADE (PC). To learn more, please visit

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