‘Create in India’ for India
India’s Government Is Backing An Ambitious Growth Plan For Animation, VFX, And Video Games
By end of 2022, the Union Ministry of Information and Broadcasting released the Animation, Visual Effects, Gaming and Comics (AVGC) task force report on ‘Realising AVGC-XR Sector Potential in India’, after intensive consultations between various stakeholders.
India ontributes about USD 2.5-3.0 billion out of the estimated USD 260-275 billion worldwide in AVGC market.
The plan includes several major suggestions on how the government can help grow those sectors, and where it will need to invest to do so. Among key recommendations made by the task force to realize the industry potential and creation of job opportunities in the new-age sector, a National AVGC-XR Mission with a certain Budget outlay is sought to be created for integrated promotion and growth of the sector, the launch of a ‘Create in India’ campaign with an exclusive focus on content creation — In India, For India and For World.
Further, leveraging National Education Policy to develop creative thinking with dedicated course content at school levels, to build foundational skills and to create awareness about AVGC as a career choice finds mention.
It also recommended to establish a dedicated Production Fund for domestic content creation from across India to promote Indian culture and heritage globally.
“The draft policies for growth of the AVGC-XR Sector, both of National and State Level, will be key to aid the growth of the M&E industry in general, and AVGC sector in particular, eventually contributing to India’s growth as an AVGC hub,” a statement by the information ministry said.
As per the experts within the media and entertainment Industry, the AVGC sector can witness a growth of 14-16 per cent in the next decade.
The task force also indicated it believes India can occupy a much larger portion of the global AVGC marketplace. Today, India accounts for 1% of that market. Task force representatives believe that by 2030 that number could be as high as 6%.
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