China’s mobile game revenue list

In January 2023, Chinese mobile game publishers ranked in the TOP30 grossing on the global App Store and Google Play.

In January 2023, a total of 41 Chinese manufacturers were listed in the TOP100 list of global mobile game publishers, attracting a total of nearly $2.2 billion, accounting for 40% of the revenue of global TOP100 mobile game publishers in this period. Compared with last month, there has been a drop in the number of shortlisted manufacturers, but the overall revenue has increased.

On China’s App Store mobile game revenue list (hereinafter referred to as TOP20), titles such as “Eggy Go”, “Chang’an Fantasy”, and “Arknights”, have all climbed up the ranks.

The turn-based mobile game, “Chang ‘an Fantasy”, which features the theme of monster hunting in Chang’ an, is performing well. The fantasy game, whose strength lies in its marketing and promotion campaigns, confidently revealed their promotive slogan of “The New Year necessity, endless fun”.

As a representative of the anime mobile game market in China, “Arknights” embodies the appeal of high-quality content to players both domestic and abroad.

In the domestic market, with the opening of the “Intention to Attend” event in the Spring Festival patch, the emergence of new skins has boosted the popularity of the game, which naturally also drove game sales during the Spring Festival. According to statistics, the revenue of the game increased by 228% compared with the previous month, bringing the game’s publisher Hypergryph back to the TOP30.

For Netease, “Eggy Go” is also a great success. This game, which was launched as early as the end of May last year, has managed to turn the tables and rise in popularity to become one of the hottest battle royale party mobile games of the new year after half a year of optimization and adjustment.

The social aspect of the game has brought good results. Its current performance is also rising, becoming the Netease mobile game with the highest revenue in January, also bringing a 17.5% increase in Netease’s overall revenue.