Announcing Overload PR, a New Name in Integrated Communications for the Video Game Industry

Embracer Freemode Extends Its Communications Offering, Ready to Deliver Quality, High Value Consultancy to Partners and the Global Video Game Industry

Embracer Freemode, the 11th operating group of Embracer Group, today announced Overload PR, a new video game consultancy offering a range of PR and communication services to Freemode’s partners and the global video game industry.

Overload PR will deliver integrated communications worldwide, encompassing social media management, influencer engagement and more, while specializing in PR. Fuelled by decades of experience working across the video game industry, from retro, arcade and classic games; to gaming hardware and accessories, to indies, publishers and developers of all sizes, Overload PR plans to provide a friendly, approachable service that delivers high value results and a strong ROI.

In a joint statement Alex Verrey, VP of PR & Communications, and Gabrielle Hibberd, Head of PR, both of Embracer Freemode, commented, “It’s an honour to provide a comprehensive PR service to the diverse companies within the Freemode group. We’re fully committed to the ongoing support of the internal business; however, we believe there is an opportunity to add further value by expanding our offering to the many partners within Embracer, as well as the broader games industry. With both our backgrounds in agency-based consultancies, we believe this is a natural evolution and look forward to contributing to the continued growth of Freemode.”

Overload PR is pleased to announce that it has already begun working with GAME®, the UK’s largest entertainment retailer, on select PR initiatives. Furthermore, Overload PR will be attending both GDC and PAX East this March and will be available for meetings. Those wishing to learn more about Overload PR and meet with the team are encouraged to email: [email protected]

Overload PR, a division of Freemode, is part of the Embracer Group AB family of companies, which is publicly listed on Nasdaq Stockholm under the ticker EMBRAC B. (EMBRAC B).

About Embracer Freemode

Embracer Freemode (“Freemode”) is Embracer Group`s 11th Operating Group. Freemode is a global ecosystem of independently run companies led by passionate creators, entrepreneurs and business leaders with decades of combined experience in gaming and entertainment. Freemode supports its businesses with strategic, operational and financial support, helping businesses accelerate growth with a long-term mindset.

Freemode Operating Group companies include Embracer companies: Middle-earth Enterprises (USA), Limited Run Games (USA), Singtrix (USA), Tatsujin (Japan), Game Outlet Europe (Sweden), Clear River Games (Sweden), Quantic Lab (Romania), Bitwave Games (Sweden), Gioteck (United Kingdom), C77 Entertainment (USA) and Grimfrost (Sweden).

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