Animation rebate extends to film alongside TV

In the draft legislation for its upcoming Finance Bill, the UK Government has announced that the new enhanced animation expenditure credit will be extended to include animated theatrical release films in addition to animated TV programmes.

During his Budget Speech on 15 March,Chancellor of the Exchequer, Jeremy Hunt announced that the 39% (29.25% net after corporate tax) Audio-Visual Expenditure Credit (AVEC) only tv programs were included,praising the film and TV industry as a major contributor to growth in the UK.The draft legislation for the AVEC tax relief reform was published and it was revealed that the tax credit rate will also be extended to include animated theatrical films. The change will take effect on January 1, 2024.

Kate O’Connor, Executive Chair of Animation UK, said: “Having presented the business and financial case on behalf of our members, Animation UK is delighted with the decision taken by HMT/HMRC and DCMS to apply the AVEC animation uplift to theatrical features, a strategic move that firmly places the UK animation industry on the global stage during this crucial period.”

“The resulting enhancement across the industry is set to supercharge its overall growth. Not only do these animations attract significant budgets (in the ballpark of £15m-£100m), but they also herald advanced technological breakthroughs, while offering long-term, sustainable employment opportunities for a workforce of up to 250 people throughout the entirety of a project’s lifespan. Overall, our animated content plays an immeasurable role in our nation’s soft power, driving exports, and promoting the uniqueness of UK creativity worldwide. Regarded as the zenith of our animated output, this inclusion of animated features is not just beneficial, but fundamentally essential to the vitality of the industry. The animation sector as a whole stands to reap immense benefits from this progressive step.”

Britt Gardiner, Chief Operating Officer of Locksmith Animation and Chair of the Animation UK Features Working Group, said: “As an independent producer of high-quality animated features for global audiences Locksmith Animation is delighted that the AVEC animation uplift is being applied to theatrical features. This incentivises UK-based production at the very highest level of animation; leading to ongoing investment in developing the talent and technology to produce big budget world-class animated films that promote UK creativity across the world.”

Sean Clarke, Managing Director of Aardman, said: “I was delighted to hear the news on 18 July that animated films released theatrically will also be eligible for the AVEC animation tax uplift.

Aardman over the last 20+ years has released eight films theatrically, and will be releasing our ninth film ‘Chicken Run: Dawn of the Nugget’ on Netflix in December of this year.

The film industry is continuing to go through much change on how films are distributed and consumed, and this is an important step to ensure a level playing field for raising finance for all films, no matter how they are distributed, giving more flexibility in distribution models and of course, attracting investment in the UK animation industry.

With a film typically taking at least five years to develop, finance and produce, I congratulate HMT, HMRC and DCMS in providing a timely response to Animation UK’s paper on the subject and providing some real and meaningful certainty to allow the UK animated film industry to continue to thrive.”

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