SPP 2026 Officially Confirmed to Kick Off in Seoul This September

Seoul Promotion Plan (SPP) 2026, Korea’s leading international B2B content industry marketplace, is set to take place from September 17 to 19, 2026, at JW Marriott Dongdaemun Square Seoul and Dongdaemun Design Plaza (DDP).

Organized by the Seoul Business Agency (SBA), SPP ranks as South Korea’s largest professional cross-border content trading event. It effectively links creators, global buyers and investors covering webtoon, animation, web novel, film and other cultural content sectors, serving as a vital hub for IP licensing, co-production and global content distribution.

The annual gathering has long drawn renowned international entertainment giants including Netflix, Disney and Tencent, and has grown into a landmark platform for Asian content globalization and cross-industry cooperation.

Core Event Highlights

• One-on-One Business Meetings: Core service for targeted matchmaking between overseas buyers and local studios to facilitate IP transactions, joint production and content distribution deals.
• Investment Project Pitching: Dedicated investment consultation sessions and project roadshows to connect outstanding works with global capital resources.
• Industry Networking Sessions: Various themed mixers are arranged to help participants expand professional connections and seek cross-border cooperation opportunities.

Detailed arrangements including official registration guidelines and full event schedules will be unveiled in the near future.

For real-time updates and relevant participation information, please visit the official SPP website: https://www.spp.kr

We sincerely invite all industry practitioners to join us in Seoul this September and embrace new opportunities within the global cultural content industry.