…Marking its direct leadership and simple business approach

with a robust line-up of content at MIPCOM 2019 …

Mumbai, India – Oct 2019: Zee Global Content sales  unveiled its new identity with a brand campaign and a refreshed logo on the first day of MIPCOM 2019. The visual identity embodies ZEEL’s mission to impact, influence and inspire the audience world over with its engaging content. The brand campaign aims at anchoring the leadership principle of the business, themed as ‘I AM ZEE – The face of Indian Entertainment’.

The new logo design stands for outright simplicity, direct leadership positioning coupled with globally accepted non-layered identity.

The brand campaign, ‘I AM ZEE’ lends itself from the mother brand – ZEE which is a leading player in the global entertainment industry for the last 27 years and further extends to the theme ‘I AM ZEE- The face of Indian Entertainment’. The campaign associates the expression ‘I AM’ with various genres that are available in our portfolio for the global audience. The communication reads as: I AM DRAMAS, I AM LIFESTYLE, I AM FICTION, I AM DOCUMENTARIES, I AM ZEE – The Face of Indian Entertainment.

ZEE Global Content Sales portfolio boasts of more than 260,000+ hours of programming along with a vast movie library of more than 4800+ titles that offers premium entertainment content across various genres & formats, catering to content aggregators & partners across the world.

ZEE Global Content Sales offers a wide array of content in multiple languages including Hindi and English, covering all genres: Romantic, Family, Thriller and Historic Dramas; Reality and Formats; Lifestyle and Fitness Programmes including Nutrition, Cooking, Fitness and Beauty; Scripted Comedy; Kids; Adventure and Travel along with Motivational Real-Life Stories.

Currently, the brand campaign is running across various global platforms and web portals. The design foundation of the new identity was a joint effort of Zee Global Content Sales Design and Marketing team.

Source: Zee Global

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