Join the #1 Global Content Market MIPCOM 2025

The Creator Economy: Powering MIPCOM 2025

The Creator Economy is the major theme for 2025 and translates to MIPCOM CANNES bridging the gap between digital native creators, digital studios, brands, agencies, platforms and mainstream media.

In 2025, we are building on what makes MIPCOM unique and creating the right context and environment. By expanding the remit of the MIP Innovation Lab and the MIP Creative Hub as well as creating a series of new initiatives, including the MIP Creative Conference Programme and the BrandStorytelling Summit.

As the media landscape undergoes a monumental shift, we’re making it easier for you to stay ahead — with more voices, more opportunities, and more ways to do business, all in one place.

✔ A beach front space dedicated to bringing in all areas of the creator economy, making it the central meeting point for creatives and creators in every sense.

✔ The MIP CREATIVE HUB Programme explores the explosive rise of creator-led and brand-funded studios, digital originals, new financing models, and evolving rights strategies as well as curated matchmaking for these audiences.

✔ A fast-growing hub dedicated to next-generation storytelling and technological breakthroughs – spanning AI, FAST, streaming, virtual production.

✔ Known for its packed summits, curated workshops and cutting-edge insights, the MIP INNOVATION LAB is designed to help businesses adapt, identify new opportunities, form essential partnerships, and unlock additional revenue streams.

✔ In partnership with BrandStorytelling, we will create a unique meeting place for brands, brand studios and agencies to partner with the global television industry.

✔ During the Summit on 13 and 14 October, we will showcase examples of some of the best new brand-funded storytelling and to give participants case studies of projects going from conception to completion.

Register now:https://www.mipcom.com/en-gb/visit.html