ABC Commercial secures first content deal with UYoung’s UKIDS platform, expanding footprint in China

ABC Commercial has announced a major deal with China’s UYoung, securing the sale of Ready, Steady, Wiggle! Series 4–7, Wiggle & Learn and Big Words, Small Stories to UYoung’s UKIDS app, one of China’s most trusted streaming platforms for children’s enlightenment education.

This milestone sale marks ABC Commercial’s first distribution into the tightly regulated and highly competitive Chinese market. It reflects a sharpened strategic focus on Asia and a growing appetite in the region for premium, educational content.

UKIDS, a preferred platform for curated international edutainment, will localise both titles to be made available across China. The deal strengthens the global presence of ABC Commercial’s preschool slate and represents a significant achievement for its production partners, including The Wiggles and Moody Street Kids.

Alex Zhou, ABC Commercial’s Content Sales Manager for Asia & MENA, played a key role in facilitating the agreement through his experience in China’s complex distribution landscape.

“Breaking into China is no easy feat. It is one of the most tightly regulated media markets in the world, with high expectations around content quality, educational value and cultural sensitivity,” said Zhou. “UKIDS’ parent company, UYoung Media, is one of the most iconic distributors of children’s content and IP management in China and a key contact for foreign programming. Their strong relationships with media platforms, combined with their 25 years of experience, deep market insight were critical to making this happen. It’s becoming more restrictive, but the fact our content is breaking through speaks volumes.”

Clara Yang, Vice President International Business at UYoung, said: “We are delighted to have acquired this incredibly strong raft of shows to add to the high-quality content offering on our Ukids app. The Wiggles is one of the most enduring and anticipated children’s programs worldwide, with music and performances loved by kids across generations. We are excited to bring this timeless program and experience to children in China. Parents are increasingly seeking programs that both educate and entertain, and Ukids has become their primary destination for a carefully curated selection of English content, providing a truly immersive environment for language learning. These new titles will strengthen the Ukids app as China’s leading preschool animation platform, and cement UYoung’s position as the nation’s leading Kids and Family entertainment company.”

With Ready, Steady, Wiggle!, Wiggle & Learn and Big Words, Small Stories firmly within the preschool edutainment category, the titles align perfectly with China’s growing demand for content that supports English language learning, social development and early cognitive skills. Ready, Steady, Wiggle! Series 4 & 5 and Big Words, Small Stories will launch on UKIDS from mid-October 2025.  This will be followed by Wiggle & Learn and Ready, Steady, Wiggle! Series 6 & 7 from 1 January 2026.

This latest partnership builds on ABC Commercial’s broader commitment to growing Australian content exports into Asia. It follows successful launches across Malaysia, Taiwan and South Korea. As interest continues to grow from Chinese agencies and platforms, ABC Commercial is well placed to expand further in the market.

Kate Chiodo, CEO of The Wiggles, said, “It’s wonderful to see The Wiggles reaching children and families in China through this partnership with UYoung and ABC Commercial. For over 30 years we’ve been sharing songs, stories and plenty of Wiggly fun with children around the world, and it’s exciting to know that families in China will now be part of that journey. At the heart of what we do is helping children learn and grow through music and play, and we’re proud that this spirit will now be enjoyed by a whole new audience.”

About ABC Commercial

ABC Commercial is responsible for taking the Australian Broadcasting Corporation’s screen content, services and brands to the Australian and international marketplace. From our full suite of digital services and traditional businesses, ABC Commercial extends the global reach of the ABC’s bold, compelling and entertaining content across territories and platforms. All revenue generated from our activities is reinvested into the production of the ABC’s high-quality content.

https://www.abc.net.au/contentsales

About Ukids

Launched in 2019, UYoung’s Ukids SVOD app now serves over 300,000 daily active users.  Available on iOS, Android, iPad, smart TV and other devices – provides high-quality educational and entertaining content and products for Chinese families aged 0-9, using creative ways to empower children to grow in all directions. Ukids is the only children’s app partnered with the British Council to offer systematically graded English content, providing clear guidance on language difficulty levels. The app includes both English and Mandarin audio options, along with multiple subtitle choices, making it especially user-friendly for non-native English speakers and ideal for light learning and literacy development.

About The Wiggles

For over three decades, The Wiggles, the world’s most popular children’s entertainment group, have educated, entertained and enriched the lives of millions of pre-schoolers (and their parents) across the globe. Today, generations of fans that grew up watching The Wiggles are sharing their love of the band with their own children. With over 3 billion music streams, 5 billion views on YouTube, 30 million album and DVDs sales, and over 8 million books sold globally, The Wiggles continue to dominate the preschool entertainment scene. Their live shows annually sell out to audiences on three continents, and their video content is seen in over 190 countries worldwide. The popularity of The Wiggles extends to high-profile fans internationally with Khloe Kardashian recently sharing multiple Instagram stories with her 305 million followers. The Wiggles’ ability to resonate across generations and cultures ensures their lasting impact on children’s entertainment for years to come.

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