The Orientation of Culture & Creative Investment: 2018 China Culture & Creative Investment Bay Area Summit
On December 20th, the “China Culture & Creative Investment Bay Area Summit” namely “the Launching Ceremony of the Youth Cultural Creation & Entrepreneurship Support Program of Guangdong-Hong Kong-Macao Greater Bay Area” was officially held at the Grand Hyatt Hotel in Luohu District, Shenzhen.
The summit invited over 10 guests to gather and discuss the development trend and opportunities of Culture & creative industries in the new era, including the Vice President of the China Film Producers Association, Zhou Jiandong; former inspector of the Film Bureau of the State Administration of Radio, Film and Television, Xiong Dechang; Director of the Cultural Industry Development Department of the Shenzhen Municipal Bureau of Culture and Sports, and Hong Fusheng, Deputy Director of the Luohu District Cultural and Sports Bureau, Shenzhen. Zheng Qiang; deputy director of Luohu District Investment Promotion Bureau, Zhou Zhenke; chairman of Daxie Culture, Jiang Changjian; the host of “The Strongest Brain”, Ma Zhongjun; Chairman of Ciwen Media, Lin Nan, the famous director, Wang Xiaodong, Chairman of Xinhua Pioneer Culture, famous literary creation planning Director Wei Weiqing; well-known screenwriter Xiaoxiangtian, Li Bin; vice president of Aofei Entertainment, Wang Yunlong; vice president of Xinghui Entertainment, CEO of Minghao Entertainment, founding partner of CDH Entertainment Industry Foundation, Zhu Huilong; Chairman of Forest Film and Television Sun Qian; Convergence Photo Gallery Executive Deputy General Manager Yang Sitong; founding investment founding partner Jia Wei; StarVC Investment Director Dai Shiwen. Zhou Liu Fu Co. sponsored the summit.
At the beginning of the summit, Zhou Zhenke, the chairman of Dasheng Culture, announced that Shenzhen, as one of the core cities of Guangdong-Hong Kong-Macao Greater Bay Area, has the historical mission of promoting the development of this area. He conveyed his hope that Dasheng Culture can integrate the resources of all parties and connect capitals with talents effectively through comprehensive communications between guests at this summit, so that more deals of cultural & creative industry projects could be achieved.
At the summit, Minister Zhou Haitao of the Ministry of Culture and Industry of Luohu District Investment & Promotion Bureau gave a presentation on policies, elaborating the industrial development advantages and industrial planning layout of Luohu District. Also, he explained a series of government policies to encourage the fashion and creative design enterprises to settle in Luohu district.
Guangdong-Hong Kong-Macao Greater Bay Area Youth Cultural Creation Entrepreneurship Support Program was Launched
Witnessed by representatives of government leaders at all levels, Zhou Jiandong, Zhou Zhenke, Jiang Changjian, Ma Zhongjun, director Lin Nan, publisher Wang Xiaodong, director Wei Qing and Zhu Huilong jointly inaugurated the launching ceremony of the Guangdong-Hong Kong-Macao Greater Bay Area Youth Cultural Creation Entrepreneurship Support Program. Initiated by Dasheng Culture and China TV Drama Directors Committee, the project is supported by a number of cultural industry companies and investment institutions. It plans to jointly support the youth culture creation and entrepreneurship in Greater Bay Area and provides a platform for the development of the youth cultural entrepreneurs in Greater Bay Area, supporting them on funding, cooperation channels and other aspects.
At the summit, guests and leaders from national government departments, listed companies and cultural industries conducted in-depth discussions on “The Opportunities and Innovations of Guangdong-Hong Kong-Macao Greater Bay Area. Zhou Jiandong said that Greater Bay Area has a unique location advantage as a frontier of reform and opening up. Speaking of the advantages of the development of cultural and creative industries in Guangdong-Hong Kong-Macao Greater Bay Area, Jiang Changjian mentioned three points. One is the geographical advantage of Greater Bay Area adjacent to Hong Kong and Macao; the other is that Greater Bay Area is a favored by young people and corporations; the third is that Greater Bay Area has a number of excellent cultural & creative enterprises. In response to “how to make good IPs into good contents”, Li Bin, vice president of Aofei Entertainment, based on the combination of content and business, conveyed that commercial development will also bring action to IP content, industrialization and consumption of content will bring positive social effects. Cultural enterprises must insist make products expressing positive values, boldly combine content and industry, and convince more consumers to accept IP-licensed products. Wang Yunlong, vice president of Xinghui Entertainment, shared the enterprise experience of combining Wenchuang products with industrialization. He also hopes that Wenchuang enterprises can use the policy of Greater Bay Area to promote the optimization and upgrading of enterprise product development. Huang Ping, vice chairman of Dasheng Culture, said that Dasheng Culture, as a listed company in the cultural industry of Guangdong, Hong Kong and Macau, would be actively making layouts in the cultural and creative industries.
The well-known entrepreneurs of cultural & creative Industry also brought wonderful speeches. Ma Zhongjun, Chairman of Ciwen Media, gave a speech on the theme of “New Generation Power Renewed Innovation”. In the speech, Mr. Ma Zhongjun said that letting the film and television market return to rationality, returning to the audience, and focusing on the quality of the work itself is the right path for sustainable development. Jiang Changjian, an associate professor of international politics at Fudan University and the moderator of “The Strongest Brain”, explained the difference between TV language and traditional language. He said that using TV language to express science and culture is a public interest in science and culture. The famous online drama “Soul Ferry” screenwriter Xiaoxiangtian said that he always wanted to create an oriental aesthetic story when he talked about the original intention of creation, which triggered the audience’s emotional resonance. As the market environment continues to change, creators also need to constantly try new content.
The cultural spirit of the millennial generation and the trend of art consumption
In the round-table dialogue, Wei Qing, Ma Zhongjun, Lin Nan, Wang Xiaodong, and Xiaoxiangtian launched a wonderful discussion on the cultural spirit of the millennial generation and the trend of art consumption. In response to the question of “the difference between the current young people in cultural identity and artistic consumption”, Ma Zhongjun believes that the changes in audience preferences are closely related to their own experiences and market environment. Film and television creation should always pay attention to market changes and do product content with the spirit of artisans. Lin Nan said that every generation has a generation of happiness. We should feel the characteristics of different eras to create works that match the emotions of the times, and move ourselves to be able to impress the audience. Regarding the question of how cultural creation has more “Chinese flavor”, Wang Xiaodong said that traditional culture has always been the foundation of cultural innovation. Many excellent works are derived from the inheritance and innovation of traditional culture. Xiaoxiangtian said that if the original work wants to impress people, the first thing to express must be true and then conveyed to the work.
At the meeting, Zhu Huilong, CEO of Mingyi Entertainment, and Yang Sitong, executive deputy general manager of Polymer Studios, gave keynote speeches on “The Status and Opportunities of the Entertainment Industry” and “Preference for Film Production in the Issuing Market”. Mr. Zhu Huilong said that the cultural and entertainment industry is in the ascendant, the industry pattern is not fixed, and the closed loop of the industry will be a real outbreak opportunity. The low risk and wide coverage of film and television dramas is the safest breakthrough for IP. Yang Sitong tells the market’s preference for film works from the perspective of film announcement. The changes in politics, economic structure, consumption upgrade and multi-screen era are the core factors affecting film consumption. The responsibility of big countries, universal values and individual heroism are worthy of attention. Several movie types.
For the content of online dramas and TV dramas, audience and aesthetic differences, Sun Qian, the founder of forest photography, believes that there are differences in audience age and viewing habits between online dramas and TV dramas, but there is a new trend of opposition and integration.
Subsequently, for the development trend of the animation industry, Yi En partner Gao Wenzhao, palm reading comics founder Li Wei, GDC, IDMT founder Liang Dingxiong, Yuanren animation founder Zou Wei, Baiman Culture Vice President Wang Shida made a wonderful Round table dialogue. Li Wei said that the Chinese comic audience has gradually advanced from primary and middle school students to young people and white-collar workers over the age of seventeen. Comic creations do not deliberately cater to the audience, but should also pay attention to telling the story. Zou Wei said that compared with the positioning of the animation audience, whether the animation works itself has the vitality of the soul is the key. The animation that returns to the story itself can have real attraction. Artistic, commercial and industrial are necessary for a good animation work. Have it.
Cultural Entrepreneurship Opportunities from the Perspective of Investment Institutions
In the round-table dialogue of “Cultural Entrepreneurship Opportunities from the Perspective of Investment Institutions”, guests included Zhu Huilong, CEO of Ming Jian Entertainment; Jia Yi, a partner of Creation Venture; Liu Hui, member of the Investment Committee of Baocheng Red Earth Fund; Dai Shiwen, Investment Director of Star VC; deputy managing director of Dasheng Culture, Fang Jibin. They discussed how to use capital to promote the integration of capital and culture, promote the benign development of the cultural industry investment market, and maximize the potential opportunities for cultural industry investment.
Jia Ke said that, with the consumer contents upgrading now, new consumption ways, technology, and the Internet are all good fields for investment and have great development opportunities. The valuation of early investment in the field of culture & creation is based on the budget required to complete the milestones of the project as well as the market price. Entrepreneuring teams can evaluate the projects from dimensions such as professional skills, communication skills, and mental strength.
Innovation Opportunities of Cultural Industry Models in the New Era
The theme of the last round table dialogue is “Innovation Opportunities for Cultural Industry Models in the New Era”. The dialogue guests include Liu Lei, the founder of Qianxi Culture; A Runa from LETV; Zou Changlei, the director of the Blue Media Crafts Creation and Liu Qingfeng, the strategic operation director of Hua Ce Tian Ying. Wang Haipeng, President of Shen Nan Jia Le Film Co., Ltd., served as the host.
When talking about the innovation opportunities of the cultural industry models in the new era, Liu Lei introduced the new program “Entrepreneurial Chinese” which is currently being produced. Liu Lei said that this program combined content with the industry for the first time, creating a model that connects content, channels and the industry. Zou Changlei said that the mini-drama market was very promising. Besides, he is optimistic about the future of the documentaries, hoping that more people will join the industry in 2019. Liu Qingfeng said that videos will be presented in the form of long, medium and short in the future. Interactive film & television is a new form of video between traditional games and traditional TV series, which deserves the attention of entrepreneurs and investors. Aruna said that content still matters most in the future.
Culture & Creation Industry now has more subdivided areas, constantly innovating business models, and new industrial trends of integration. This summit also demonstrates that the culture & creation industry itself is an area with huge commercial incremental space. The current bottleneck is only a cyclical normal state. After the turning point, it will usher in a regeneration of the creative industry.
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