Warner Bros Discovery confirms Max launch in seven Asian markets

Warner Bros Discovery (WBD) will launch its Max streaming service across seven new markets in the Asia-Pacific region in Nov.

Max will be available in Indonesia, Malaysia, Philippines, Singapore, Thailand, Taiwan and Hong Kong on 19 November, replacing the existing HBO Go service in many of these markets.

Max is the streaming home for titles such as Harry Potter, Friends, The Last of Us, and Warner Bros. films such as Dune: Part Two and Godzilla x Kong: The New Empire. HBO original series Dune: Prophecy will also premiere on Max.

WBD appears to be waiting to launch its direct-to-consumer product in other major APAC markets such as Japan and Australia. In Japan, WBD renewed its carriage deal with U-Next last year, and WBD has announced plans to launch in Australia and New Zealand in the first half of 2025.

Jean-Briac (JB) Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery said: “We are thrilled to bring Max to more consumers in Asia. Max brings together unparalleled quality content from iconic brands like HBO, Discovery, the DC Universe, Harry Potter, AFN, and Cartoon Network, as well as Hollywood blockbusters all in one place. Building on successful launches in the US, Latin America and Europe, Asia Pacific represents the next phase of Max’s globalisation, making Max available now in over 72 markets with more to come in 2025.”