Warner Bros. And Nifty To Launch Looney Tunes NFT Program

Nifty’s, the platform for NFT-powered fan communities, and Warner Bros. Consumer Products are partnering once again, taking their collaboration to a whole new level, with the launch of an all-new story-driven blockchain program that will engage Looney Tunes fans like never before! Looney Tunes: What’s Up Block? will use digital art as a new medium for storytelling, creating a fresh narrative for the Looney Tunes franchise that will be revealed through NFTs.

Looney Tunes is an animated short film series that was launched by Warner Bros. in 1930. The cartoons featured well known animated characters like Bugs Bunny, Porky Pig, Daffy Duck, Wile E. Coyote, Road Runner, Sylvester, Tweety, Foghorn Leghorn, Marvin the Martian, and Tasmanian Devil. Warner Bros. details that the NFT program will allow Looney Tunes fans to “participate in fun activities and games as the story unfolds, both digital and ‘in real life,’ while earning rewards and benefits along the way.”

“Looney Tunes is a pop culture sensation, representing the golden era of animation with 80+ years of storytelling and laughs,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros. “From the recent success of ‘Space Jam: A New Legacy’ to the classic cartoons from the 1940’s and 50’s, these beloved characters continue to spark nostalgia and excitement across all generations. Today, as digital engagement and technology evolves, the Looney Tunes collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue.

“NFTs have limitless potential, and we are just scratching the surface of what is possible. We’re thrilled to be expanding our partnership with Warner Bros., visionaries in storytelling and creative entertainment, to use NFTs in this innovative way, that also engages users and connects them to a community of other Looney Tunes fans,” said Jeff Marsilio, CEO and Co-Founder of Nifty’s.

According to the Looney Tunes NFT Twitter account, the pre-sale begins June 20 and the public sale will start the following day. The NFT platform Nifty’s features the drop on the web portal which explains a snapshot will be taken on June 15, and the reveal will take place on June 23. Warner Bros. announcement notes that the NFTs will be minted on the Palm blockchain network.

The Looney Tunes collection is the third collaboration with the NFT-centric social media platform Nifty’s. The NFT company Nifty’s worked with Warner Bros. on the Matrix NFTs and the Space Jam NFTs as well. The redeemable DC Comics-themed NFTs Warner Bros. released stemmed from a collaboration with the Ethereum-based layer two (L2) protocol Immutable X.