The Most Valuable Report of Domestic Animation’s Audience Born after 2000, with Data Gathered from 3000 People

For the entire country, the post-00 represents a special significance.
Under the impact of the Internet era, children born in 2000 were called “millennials” and “Internet aborigines” by netizens. Coupled with the increase in the number of online comics platforms in recent years, the chances of watching comics after 00 are more than after 80 and 90.
And in September this year, after the first batch of 00 has entered the university campus, then in the path of their growth, what kind of impression does Guoman give them? Which animations do they like to watch, which comics they like, will they pay for animation, do they like to play Cosplay? With these questions, 3,494 students born in 1998-2005 were investigated.
The survey was mainly from 20 cities in 5 provinces in the south. In order to make the data comparison more informative, we not only selected junior high school students born in high school from 2000 to 2005, but also chose 1997-2000. A year-old university student conducts a comparative survey.
At the same time, we also divided the survey objects into three groups:
1. University group
Mainly born in 1997-2000, the number of investigations was 1,242, and the investigation period was from June 1, 2018 to June 30, 2018.

2, high school group

The main age is from high school students born in 2002-2003. The number of people surveyed is 1,187, and the survey period is June 1, 2018, June 3, 2018

3. Junior high school group

The main age is from junior high school students born in 2003-2005. The number of people surveyed is 1065. The survey period is from September 5 to September 30, 2018.

Survey 1: Comic works seen after 00

First of all, we are investigating the following comics, which ones have you seen (multiple choices). The works included in the questions are:

“The Nether”, “The Young Bee”, “19 Days”, “Non-Human”, “Sweet Bite”, “Monster List”, “Sudden Heart”, “Under One Man”, “Soul Street”

According to the data, “Soul Street” is the most well-known comic book in the university group; “Under the One” is the most well-known comic book in the high school group; “Spiritual Heart” is the most well-known comic book in the junior high school group.

From the perspective of subject matter and type, for the high school group and the university group, the two groups of subjects are more inclined to adult works, such as “one person under” “monster list” two works are more well-known.

For the junior high school group after 00, the head women are more well-known to the works, and the fast-seeing “Sweet Heart” and “Sweet Bite Mark” account for the top two, which also reflects the fast-sighted platform in the junior high school group. High activity among users.

Survey 2: The choice of comic platform after 00

When investigating the question “Which of the following comic platforms are you most commonly used?”, we found that comics and Tencent Animation became the most popular comic platform after 00.

Among them, the platform we surveyed is:

Watch comics, Tencent anime, QQ anime, Buka comics, comics, Netease comics, long comics

In the university group, the usage rate of comics and Tencent animations can be said to be comparable.

From the data of the high school group, the use rate of comics is obviously higher than that of Tencent, and the comics are in the third place.

Among the three age groups, the proportion of the junior high school group is the highest. The use of QQ anime in the junior high school group is higher than that of the high school group and the university group, which also reflects the high usage rate of the QQ mobile APP in the junior high school age group.

Survey 3: Postage of comics and the duration of anime watching

When we asked the question “How much do you spend on comics every month?”, an average of 20% or so after 00 said that it would cost money for comics. Moreover, the data shows that junior high school students are more willing to spend money on comics after 00.

The overall willingness of the university group to pay for comics is not high, but the number of people who spend less than $10 is the highest among the three age groups.

In the high school group, the number of people willing to pay for comics is the least, but the proportion of people who spend between $10 and $50 is the highest among the three age groups. From the overall comparison of the three groups, the junior high school group spent more than 100 yuan, the highest in secondary school and the lowest in universities.

Overall, the junior high school group is the least disposable group, but the willingness to pay for comics is the strongest; while the university group is the group with the most disposable amount, the willingness to pay for comics is the weakest. It can be seen that the penetration rate of comics in the junior high school group is higher.

When we asked the question “How often do you watch anime?”, we found that the college group watched anime (animation + comics) for the most time, and the junior high school group watched anime (animation + comics) for the least time.

In the case of Cosplay, there are fewer people in the three groups who play Cosplay frequently every month. In contrast, the high school group has a higher overall popularity in Cosplay, followed by the junior high school group.

In 2011, the entire high school began to realize community activities day, so many high school students were strongly supported by the school, carrying out animation club activities, and even some high schools had Cosplay shows on large-scale interactions such as sports games and New Year’s parties, which also reflected Cosplay. The popularity of high school.

After the investigation of five:00, I will see the situation of Guoman comics and Japanese manga.

When we asked, “When you usually read domestic comics or Japanese comics,” we found that the difference between the three groups of “domestic comics and Japanese comics are both similar and time-consuming” is not obvious.

In contrast, the university group has the largest number of Japanese manga, followed by the high school group, and the junior high school group has the fewest.

The junior high school group saw the largest number of domestic comics, followed by the high school group and the university group.

Investigate the attitude of the parents to the comics after six:00

Compared with the parents of the high school group and the parents of the university group, junior high school parents have more restrictions on students watching cartoons. The data shows that parents in the university group have fewer restrictions on viewing comics and basically do not limit.

When we asked the students, “How much do you think the impact of animation on learning?”, we found that the college group and junior high school thought that animation had little effect on learning. Instead, the high school group thought that animation had an impact on learning.

For the high school students, the heavy workload is naturally great if the time and effort spent on learning is great. For the university group, the extra time is more abundant, so for them, the impact of animation on learning is not great.

Investigate the most popular domestic comics and Japanese comics list after 7:00

When we investigated the question of “Which is your favorite domestic comics and Japanese comics,” we found that the work under “One Man” occupied a large market share.

What is most worth mentioning is that the paper comics “A Hu”, which has been growing up with the 90s, still have a market in the post-00 group.

The list shows that most of the favorite Japanese comics after 00 are Japanese well-known old IP.

After the investigation of eight:00, do you think that Guoman can surpass the day?

When we asked the queston “Do you think that the country can surpass the day in 10 years?”, more than half of the 00 people think that the country will be close to the day in 10 years. What is more gratifying is that after an average of about 10% of the 00, the country is expected to surpass the past ten years.

Compared with the high school group and the university group, junior high school believes that the number of people who can get close to the day is the highest in ten years; while the high school group and the university group believe that the number of people who can surpass the day in the 10 years is more.

With the advent of the Internet era, the market prospects for comics apps are getting better and better. The data show that the junior high school students born in 2003-2005 and the high school students born in 2001-2003 demanded more comics than the university group born in 1997-2001. To a certain extent, the main user population of comics is these junior high school and high school students.

Source: bone anime