Singapore’s Neon says immersive experience business is growing

Exhibit operator to open permanent facility in Tokyo in March

Singaporean entertainment group Neon Group says its sales are growing by more than 20% a year, driven by the popularity of its immersive experiences among young consumers.

Ron Tan, CEO of Neon, which operates exhibitions using intellectual property drawing on pop culture and history, said the company would continue to expand in developed countries, including Japan, despite the uncertain global economic outlook.

About Neon

Founded in April 14, 1956, Cityneon was guided by the principles of excellence coupled with an unwavering commitment to deliver on the promises. Since then, Neon have grown from strength to strength.

In October 2022, Cityneon has erepositioned as neon, a portal & platform for communities to Get CloserTM to what they love. Neoh are committed to helping communities forge new relationships with each other and with the object of their passion, inspiring new stories to be told for decades to come.

Neon specialize in unique, experiential and large scale epic experiences for fans & families. With strategically located entertainment spaces in key markets around the world, neon is uniquely positioned to bring communities together, and closer to what they love.