Silvergate Media Launches Licensing Program for Netflix Series ‘Hilda’

2D animated series co-produced by Silvergate Media and Mercury Films is based on the Eisner Award-nominated graphic novels by Luke Pearson.

LONDON — International TV production and brand licensing company Silvergate Media has unveiled details of its new animated adventure TV series, Hilda, along with plans for the consumer products program following the global premiere on Netflix on September 21. The broadcast launch coincides with Europe’s biggest licensing trade show, Brand Licensing Europe 2018, where Silvergate Media will be presenting licensing opportunities for this beautifully designed brand which is based on the Eisner Award-nominated graphic novels by Luke Pearson.

Co-produced by Silvergate Media and Mercury Films, Hilda is now available in 130 countries on the streaming service’s global platform and Silvergate is currently lining up FTA broadcasters for the show. The stunningly animated 13 22-minute episodes from series 1, aimed at kids aged 6-11 years, feature the voice talents of Game of Thrones’ Bella Ramsey in the title role of Hilda and a theme song by Grimes.

The 2D animated series follows the adventures of a fearless blue-haired girl as she travels from her home in a vast magical wilderness full of elves and giants, to the bustling city of Trolberg, where she meets new friends and mysterious creatures. With her bold adventurous spirit and a vividly imagined world, Hilda is sure to delight fans of the original comic and find new audiences around the world.

Hilda joins Silvergate Media’s growing licensing portfolio which also includes the popular preschool TV properties Octonauts and Peter Rabbit. The licensor is now assembling the brand’s global consumer products program which will have a strategic focus on gift, stationery, toys and collectibles targeting the show’s core fanbase with products. These debuted on the US-based print-on-demand Hilda store, from Zazzle, on September 21.

Elevating exposure for Hilda alongside the broadcast on Netflix, the property will have a booth and panel presentation at New York Comic Con in October, a board game is currently in production from Brooklyn Game Lab, and publisher Nobrow has launched a TV tie-in book in September in addition to an app release due on October 18.

“Hilda brings audiences into a richly imagined and beautifully animated world filled with fantasy and adventure and we’re incredibly excited about its potential for licensing,” said Ron Allen, EVP Commercial at Silvergate Media. “The property adds depth to our portfolio and has a unique look that we believe will translate exceptionally well into licensed products. It’s a great opportunity for licensees to get on board and we look forward to sharing creative assets with our partners at BLE.”

Source: Silvergate Media

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