Mattel Launches Hot Wheels Infinite Loop, Their First Free-to-Play Title

Mattel has launched their first self-published free-to-play mobile game called Hot Wheels Infinite Loop. Hot Wheels Infinite Loop is currently available on App Store however the Google Play version will be released soon as well. This is the first time Mattel has published their very own free-to-play title in the Hot Wheels franchise.

Mattel announced their brand new racing game just when Gamescom 2019 is in full swing. Mattel states that with Hot Wheels Infinite Loop, players will be able to collect their favorite cars just like they do in the real world.

To grow their collection in the game, players will compete in real-time races against other racers from around the world to earn upgrades and collect the most legendary Hot Wheels cars the franchise has ever released； Such as Bone Shaker, Twin Mill, Rodger Dodger, Shark Bite and more are present in the game for players to collect and upgrade.

Commenting on the release of Hot Wheel Infinite Loop, Chief Franchise Officer at Mattel, Janet Hsu said:

Hot Wheels is the #1 selling toy in the world and now we are giving fans an entirely new, free-to-play digital gaming experience. Hot Wheels Infinite Loop is another example of Mattel’s commitment to bring to life our globally-recognized franchises in new ways as part of our transformation into an IP-driven, high-performing toy company.

Key features of the game include:

Smash, Crash & Boost to win

Experience extreme Hot Wheels physics

Build & Upgrade your collection

Compete in 8 player real-time PvP racing

Race to the top of the leaderboards

Mattel teamed up with Creative Mobile for this game. They have so far only released the iOS version of the game. Since the game is free-to-play, you can jump in the game right now without paying a single dime. Fans who own Android devices will need to wait for a little as the developer promises that the game will be released on Android soon.

By: Umair Khalid