Europe’s Largest Jigsaw Puzzle Company Trefl Enters the United States Marketplace

Trefl, one of the largest, family-owned, and most celebrated jigsaw puzzle producers in Europe and a leading manufacturer of board games and toys in Poland, is poised to make its United States debut this fall. Synonymous with quality and known for its innovation, the award-winning company with decades of experience, will launch an array of the company’s top European best-sellers, including the Trefl Wood Craft Origin line, the Trefl Prime Puzzle featuring Unlimited Fit Technology and its original licensed and core puzzles. Trefl puzzles will be available online and at select retailers this fall.

“As the puzzle category continues to grow, and more families and friends begin to gather in person, we have identified the perfect opportunity to introduce our unique puzzles to the U.S. market,” says Kazimierz Wierzbicki, Founder of the Trefl Group. “For more than 35 years, we have designed our puzzles specifically to encourage family-time, inspire creativity and explore the world through puzzle play. Based on our unique designs and proven track record in Europe, we are confident that our puzzles will resonate with U.S. families as well.”

Founded in 1985 by entrepreneur Kazimierz Wierzbicki, and under his guidance and direction, Trefl has evolved as leader in the puzzle and game categories with a stellar reputation for innovation and quality. Passionate about sports and family entertainment, Wierzbicki main values of family-ties, respect, development, and education continue to guide the company today. Following these values ensures that high quality and safe products are at the forefront of everything Trefl does. Even though the Trefl Group is such an extensive organization, it still retains the idea of a family business.

Wierzbicki adds, “Family values are at the very core of our business and is infused in every product that we develop and create. I want families to experience time together and learn from the experience. Our puzzles connect people together. We have been successful in making this connection in Europe and now look for similar success in the United States.”

This fall, U.S. store shelves will include the Trefl Wood Craft Origin line. This wooden 500-piece jigsaw puzzle includes 100 unique puzzle shapes i.e., boot, horseshoe, etc, designed to fit with the overall puzzle theme along with beautiful patterns on the back of each piece. The Puzzle Prime Collection, featuring Ultimate Fit Technology (UFT), will also make its way onto U.S. store shelves. All puzzles featuring UFT Technology can be connected, creating a massive puzzle that doesn’t fall apart and is the thickest puzzle cardboard on the market.

To support Trefl and their presence in the United States, the company has hired industry veteran Justin Kreter to manage sales and marketing and has partnership with Millennium Sales out of Minneapolis.

All puzzles are available in eco-friendly packaging. For more information about Trefl, visit Trefl.com/en/.