WeChat Mini Games Developer Conference Held in Chongqing

WeChat Mini Games Developer Conference Held in Chongqing on June 25, 2025

On June 25, 2025, the WeChat Mini Games Developer Conference was successfully held at the Yuelai International Conference Center in Chongqing’s Liangjiang New Area. This marked the first time Tencent hosted the event in Chongqing, attracting over 1,000 developers and industry partners. The conference focused on the growth of the mini games ecosystem, technological innovation, and commercialization, while announcing key data and industry trends. Below are the highlights:

1. Latest Mini Games Ecosystem Data

User Base: WeChat Mini Games’ monthly active users (MAU) exceeded 500 million, showing significant year-on-year growth.

User Behavior:

Over 80% of users launch mini games via WeChat-native features like pull-down menus, search, and social sharing.

On average, users play 6 mini games per month, with daily playtime increasing by 10% year-on-year.

Commercial Performance:

More than 300 mini games achieved quarterly revenues exceeding 10 million RMB, with 70% of listed gaming companies now investing in WeChat Mini Games.

PC mini games saw a 55% increase in activity and a 40% growth in commercial scale.

2. Major Announcements & Collaborations

Supercell Enters WeChat Mini Games:

Brawl Stars is now available, with Clash Royale Mini expected to launch in September 2025.

Chongqing Cultural IP Integration:

Chongqing became the first city in China to introduce local tourism IP collections on WeChat’s mini games IP cooperation platform.

Chongqing Mini Games Industry Base Established:

Jointly developed by the Chongqing Press and Publication Bureau and Liangjiang New Area Administrative Committee, the base offers license application support, traffic incentives, and IP partnerships.

Policies include rent subsidies, license application rewards, and talent incentives, aiming to establish Chongqing as a mini games hub in Western China.

3. Technical & Commercial Upgrades

Performance Optimization:

IAA (In-App Advertising) mini games now support 1GB package size expansion, with 10% faster rendering.

A new LTVMax optimization tool enhances ad revenue efficiency.

Enhanced Social Features:

Future updates will support virtual item gifting, group PK battles, and Moments sharing.

Commercial Incentives:

New games can receive up to 3 million RMB in Tencent Ads promotion credits.

4. WeCare Charity Program Expansion

Starting July 1, 2025, the WeCare Program will be open to all developers.

32 developers have already donated over 1 million RMB to tech education initiatives.

5. Industry Trends & Outlook

Mini games are entering an era of long-term operations, with IP collaborations (e.g., B.Duck, Yuewen Group) extending game lifecycles.

Liangjiang New Area plans to attract more developer teams to Chongqing, leveraging the new industry base.

This conference showcased the strong growth of WeChat Mini Games and reinforced Chongqing’s strategic role in digital entertainment. Developers can visit the WeChat Open Community for technical resources and policy details.